How many shares of GOOG does UNITED CAPITAL FINANCIAL ADVISORS, LLC own?

As of 2026-Q2, UNITED CAPITAL FINANCIAL ADVISORS, LLC holds 500,598 shares of GOOG (ALPHABET INC).

What is UNITED CAPITAL FINANCIAL ADVISORS, LLC's GOOG position worth?

As of 2026-Q2, UNITED CAPITAL FINANCIAL ADVISORS, LLC's GOOG position is worth $176.9M.

Is UNITED CAPITAL FINANCIAL ADVISORS, LLC buying or selling GOOG?

In 2026-Q2, UNITED CAPITAL FINANCIAL ADVISORS, LLC decreased their GOOG position (-1.6% change in shares).

When did UNITED CAPITAL FINANCIAL ADVISORS, LLC first buy GOOG?

Based on available 13F filings, UNITED CAPITAL FINANCIAL ADVISORS, LLC first reported a position in GOOG in 2019-Q1. They have held the position across 30 quarters.

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UNITED CAPITAL FINANCIAL ADVISORS, LLC

GOOG
30 quarters

Position history for UNITED CAPITAL FINANCIAL ADVISORS, LLC's holdings in ALPHABET INC

Current Value

$176.9M

Current Shares

500,598

Total Value Change

+$100.9M

Total Shares Change

+435,878

Quarter-by-Quarter History

Quarter	Action	Shares	Change	Value	Weight	Price	Conviction
2026-Q2 Latest	Decreased	500,598	-1.6%	$176.9M	1.0%	$353.33	0
2026-Q1	Decreased	508,570	-4.2%	$145.9M	0.9%	$286.69	0
2025-Q4	Increased	530,787	+0.7%	$166.6M	1.0%	$313.39	48
2025-Q3	Increased	527,271	+0.4%	$128.4M	0.9%	$243.07	43
2025-Q2	Increased	524,989	+0.3%	$93.1M	0.8%	$176.88	42
2025-Q1	Decreased	523,132	-0.6%	$81.7M	0.7%	$155.60	0
2024-Q4	Decreased	526,239	-2.5%	$100.2M	0.8%	$189.45	0
2024-Q3	Decreased	539,520	-0.0%	$90.2M	0.7%	$166.14	0
2024-Q2	Decreased	539,590	-14.1%	$99M	0.9%	$182.26	0
2024-Q1	Decreased	628,104	-3.9%	$95.6M	0.8%	$151.13	0
2023-Q4	Decreased	653,883	-23.2%	$92.2M	0.8%	$139.88	0
2023-Q3	Decreased	851,575	-7.7%	$112.3M	0.7%	$130.87	0
2023-Q2	Decreased	922,458	-6.5%	$111.6M	0.6%	$119.91	0
2023-Q1	Decreased	986,214	-3.0%	$102.6M	0.6%	$103.09	0
2022-Q4	Decreased	1M	-2.3%	$90.2M	0.5%	$88.07	0
2022-Q3	Increased	1M	+1794.6%	$100M	0.6%	$95.31	68
2022-Q2	Increased	54,900	+3.4%	$120.1M	0.7%	$108.42	44
2022-Q1	Decreased	53,118	-1.0%	$148.4M	0.7%	$138.43	0
2021-Q4	Decreased	53,676	-1.9%	$155.3M	0.7%	$143.42	0
2021-Q3	Decreased	54,724	-2.3%	$145.9M	0.7%	$132.10	0
2021-Q2	Decreased	55,989	-0.6%	$140.3M	0.7%	$124.22	0
2021-Q1	Increased	56,296	+0.5%	$116.5M	0.6%	$102.53	42
2020-Q4	Increased	56,027	+2.5%	$98.2M	0.6%	$86.83	43
2020-Q3	Decreased	54,645	-2.2%	$80.3M	0.5%	$72.84	0
2020-Q2	Decreased	55,851	-4.0%	$79M	0.6%	$70.06	0
2020-Q1	Decreased	58,210	-8.4%	$64.2M	0.5%	$57.63	0
2019-Q4	Increased	63,529	+4.6%	$84.9M	0.5%	$66.31	44
2019-Q3	Decreased	60,728	-7.0%	$74M	0.5%	$60.80	0
2019-Q2	Increased	65,328	+0.9%	$70.6M	0.5%	$53.64	36
2019-Q1	New	64,720	-	$75.9M	0.5%	$58.23	58

Other major holders of GOOG: BNP PARIBAS FINANCIAL MARKETS, VANGUARD GROUP INC, BlackRock, Inc., VANGUARD CAPITAL MANAGEMENT LLC

GOOG30 quarters

GOOG
30 quarters