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GOOGGOOG
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Position history for MFMerit Financial Group, LLC's holdings in ALPHABET INC

Yes. Merit Financial Group holds 278,095 shares of GOOG (Alphabet), worth $98.3M, as of its Q2 2026 13F filing. It increased the position by 68,601 shares (+32.8%) from Q1 2026. Merit Financial Group has held GOOG in every 13F on record since Q1 2019, 30 quarterly filings. GOOG is 0.6% of Merit Financial Group's reported 13F portfolio.

Current Value

$98.3M

Current Shares

278,095

Total Value Change

+$80.9M

Total Shares Change

+174,205

Quarter-by-Quarter History
QuarterActionSharesChangeValueWeightPriceConviction
2026-Q2
Latest
Increased
278,095
+32.8%
$98.3M0.6%$353.10
54
2026-Q1
Increased
209,494
+8.1%
$60.1M0.4%$286.50
38
2025-Q4
Increased
193,757
+25.0%
$60.8M0.5%$313.19
43
2025-Q3
Increased
155,017
+2.7%
$37.8M0.3%$242.92
36
2025-Q2
Increased
150,998
+16.3%
$26.8M0.3%$176.77
40
2025-Q1
Increased
129,839
+7.9%
$20.3M0.3%$155.50
37
2024-Q4
Increased
120,300
+15.8%
$22.9M0.4%$189.33
39
2024-Q3
Decreased
103,890
-9.5%
$17.4M0.4%$166.03
0

Other major holders of GOOG: VANGUARD GROUP INC, BlackRock, Inc., VANGUARD CAPITAL MANAGEMENT LLC

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