BREAD FINANCIAL HOLDINGS INC (BFH) is held by 179 institutional investors that disclose positions via SEC 13F filings. The largest disclosed holder is BlackRock, Inc. as of Q1 2026.

Are institutions buying or selling BFH?

In Q1 2026, 91 institutions opened or increased positions in BREAD FINANCIAL HOLDINGS INC while 84 reduced or exited — a net buying quarter.

What is the Smart Money Verdict on BFH?

The Smart Money Verdict combines four independent sources (institutional 13F activity, insider trades, activist filings, and congressional trades) into a single assessment for BREAD FINANCIAL HOLDINGS INC.

How many hedge funds hold BFH?

179 institutional investors report holding BREAD FINANCIAL HOLDINGS INC (BFH) as of Q1 2026, based on SEC 13F filings.

Is institutional money flowing into BFH?

As of Q1 2026, tracked institutions in BREAD FINANCIAL HOLDINGS INC show 91 buyers versus 84 sellers — net inflows.

BREAD FINANCIAL HOLDINGS INC

BFH·018581108·US·Common Stock·Financial Services - Credit Services-13D/G

179

Holders

(14 Elite)

$2.8B

Total Value

52% (175)

Consensus

91 buying - 84 selling

13F: Mar 31, 2026Insider & Congress: Updated regularly

Smart Money Verdict

View all

Held by 179 funds

14 elite

Who's Trading

InsiderAJAndretta Ralph JSell $132KMay 29, 2026

InsiderAJAndretta Ralph JSell $1.1MMay 29, 2026

InsiderAJAndretta Ralph JSell $90KMay 29, 2026

InsiderFJFawcett John J.Buy $60KMay 21, 2026

ActivistVAVanguard Capital Management5.1%Apr 29, 2026

ActivistVPVanguard Portfolio Management6.5%Apr 29, 2026

InsiderBHBALLOU ROGER HSell $875KApr 24, 2026

Activist

Dimensional Fund Advisors LP7.2%Apr 9, 2026

Activist

The Vanguard Group0.0%Mar 26, 2026

ActivistTCTurtle Creek Asset Management Inc.5.6%Feb 17, 2026

View all insider trades View all activist filings

Fund	Action	Shares	Value	Weight	Est. P&L	Conviction
BlackRock, Inc.	Decreased	4.2M(-6.4%)	$316.4M	0.0%	+59.66%	0
DIMENSIONAL FUND ADVISORS LP	Increased	3.1M(+0.3%)	$231.1M	0.0%	+223.88%	31
VPVANGUARD PORTFOLIO MANAGEMENT LLC	New	2.8M	$206.4M	0.0%	+32.68%	42
VAVANGUARD CAPITAL MANAGEMENT LLC	New	1.9M	$140M	0.0%	+32.68%	42
STATE STREET CORP	Decreased	1.8M(-2.9%)	$132.2M	0.0%	+194.45%	0
AMERICAN CENTURY COMPANIES INC	Increased	1.6M(+6.6%)	$122.2M	0.1%	+112.16%	32
Allianz Asset Management GmbH	Increased	1.3M(+17.4%)	$100.8M	0.1%	+65.64%	42
GEODE CAPITAL MANAGEMENT, LLC	Increased	1.2M(+2.2%)	$88.8M	0.0%	+44.91%	30
FRANKLIN RESOURCES INC	Decreased	1.1M(-43.4%)	$86.1M	0.0%	+84.76%	0
ARROWSTREET CAPITAL, LIMITED PARTNERSHIP	Decreased	1.1M(-7.4%)	$82.6M	0.0%	+140.87%	0
HSBC HOLDINGS PLC	Increased	1M(+14.8%)	$74.7M	0.0%	+121.91%	34
JACOBS LEVY EQUITY MANAGEMENT, INC	Decreased	946,267(-8.3%)	$70.9M	0.3%	+129.22%	0
WELLINGTON MANAGEMENT GROUP LLP	Decreased	828,270(-5.8%)	$62M	0.0%	+204.50%	0
GOLDMAN SACHS GROUP INC	Decreased	753,014(-9.7%)	$56.4M	0.0%	+73.15%	0
NANOMURA ASSET MANAGEMENT INTERNATIONAL INC.	Decreased	708,466(-1.5%)	$53.1M	0.1%	+29.34%	0
CHARLES SCHWAB INVESTMENT MANAGEMENT INC	Decreased	654,149(-3.9%)	$49M	0.0%	+61.87%	0
BANK OF AMERICA CORP /DE/	Increased	630,225(+18.1%)	$47.2M	0.0%	+65.67%	34
MORGAN STANLEY	Decreased	615,628(-32.4%)	$46.1M	0.0%	+86.58%	0
PZENA INVESTMENT MANAGEMENT LLC	Decreased	613,673(-4.1%)	$46M	0.1%	+163.61%	0
NORTHERN TRUST CORP	Increased	536,102(+2.1%)	$40.1M	0.0%	+13.95%	30