Bread Financial Holdings, Inc. (BFH) is held by institutional investors who disclose positions via SEC 13F filings. View the full list of institutional holders on HoldingsIntel.

Are institutions buying or selling BFH?

HoldingsIntel tracks quarter-over-quarter changes in institutional positions for Bread Financial Holdings, Inc., showing new buyers, position increases, decreases, and exits with conviction-weighted sentiment.

What is the Smart Money Verdict on BFH?

The Smart Money Verdict combines four independent signals (institutional 13F activity, insider trades, activist filings, and congressional trades) into a single assessment for Bread Financial Holdings, Inc..

Is institutional money flowing into BFH?

169 institutional investors hold Bread Financial Holdings, Inc. (BFH). View detailed buyer/seller breakdown on HoldingsIntel.

What do hedge funds think about BFH?

Track institutional sentiment and conviction scores for Bread Financial Holdings, Inc. (BFH) including Smart Money Verdict and position changes on HoldingsIntel.

Bread Financial Holdings, Inc.

BFH·018581108·US·equity·Financial Services - Credit Services-13D/G

BFH (Bread Financial Holdings, Inc.) is held by 169 institutional investors as of Q4 2025. Largest holders: VANGUARD GROUP INC ($378.7M), BlackRock, Inc. ($334.1M), DIMENSIONAL FUND ADVISORS LP ($227.7M). Net institutional sentiment: Mixed.

169

Holders

Avg rating(13 Elite)

$3B

Total Value

43% (186)

Fund Consensus

78 buying - 103 selling

Smart Money VerdictView all

58Mixed MomentumStrong Convergence

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See how BFH's score breaks down across 4 SEC sources

Held by 169 funds

13 elite

Who's Trading

ActivistTurtle Creek Asset Management Inc.5.6%Feb 17, 2026

13F: Dec 31, 2025Insider & Congress: Updated regularly

Fund	Action	Shares	Value	Weight	Est. P&L	Conviction
VANGUARD GROUP INC	Decreased	5.1M(-3.0%)	$378.7M	0.0%	+57.97%	0
BlackRock, Inc.	Decreased	4.5M(-0.4%)	$334.1M	0.0%	+20.34%	0
DIMENSIONAL FUND ADVISORS LP	Increased	3.1M(+0.0%)	$227.7M	0.0%	+145.23%	31
FRANKLIN RESOURCES INC	Increased	2M(+17.3%)	$150.3M	0.0%	+39.25%	35
STATE STREET CORP	Decreased	1.8M(-2.0%)	$134.6M	0.0%	+121.92%	0
AMERICAN CENTURY COMPANIES INC	Decreased	1.5M(-1.6%)	$113.3M	0.1%	+66.45%	0
ARROWSTREET CAPITAL, LIMITED PARTNERSHIP	Increased	1.2M(+0.2%)	$88.2M	0.1%	+81.54%	30
GEODE CAPITAL MANAGEMENT, LLC	Increased	1.2M(+1.2%)	$85.9M	0.0%	+9.44%	30
Allianz Asset Management GmbH	Increased	1.1M(+21.6%)	$84.9M	0.1%	+30.47%	36
JACOBS LEVY EQUITY MANAGEMENT, INC	Decreased	1M(-6.2%)	$76.3M	0.3%	+72.76%	0
MORGAN STANLEY	Increased	910,301(+31.1%)	$67.4M	0.0%	+40.62%	38
HSBC HOLDINGS PLC	Increased	880,116(+9.8%)	$65.4M	0.0%	+85.66%	32
WELLINGTON MANAGEMENT GROUP LLP	Decreased	879,018(-0.5%)	$65.1M	0.0%	+129.49%	0
GOLDMAN SACHS GROUP INC	Decreased	833,444(-29.1%)	$61.7M	0.0%	+30.50%	0
NOMURA ASSET MANAGEMENT INTERNATIONAL INC.	New	719,583	$53.3M	0.1%	-2.52%	41
UBS Group AG	Increased	716,725(+100.4%)	$53.1M	0.0%	+10.72%	47
CHARLES SCHWAB INVESTMENT MANAGEMENT INC	Decreased	680,397(-1.8%)	$50.4M	0.0%	+22.00%	0
MILLENNIUM MANAGEMENT LLC	Increased	665,812(+223.4%)	$49.3M	0.0%	+8.36%	47
PZENA INVESTMENT MANAGEMENT LLC	Decreased	640,130(-18.5%)	$47.4M	0.1%	+98.67%	0
VICTORY CAPITAL MANAGEMENT INC	Decreased	633,734(-23.0%)	$46.9M	0.0%	+33.23%	0
DEUTSCHE BANK AG\	Decreased	587,181(-28.8%)	$43.5M	0.0%	+78.08%	0
BANK OF AMERICA CORP /DE/	Decreased	533,454(-0.7%)	$39.5M	0.0%	+30.76%	0
NORTHERN TRUST CORP	Decreased	525,100(-7.0%)	$38.9M	0.0%	-14.37%	0
Neuberger Berman Group LLC	Decreased	439,457(-3.1%)	$32.5M	0.0%	+23.47%	0
Bank of New York Mellon Corp	Decreased	403,084(-4.2%)	$29.8M	0.0%	+72.02%	0
Invesco Ltd.	Decreased	281,798(-2.8%)	$20.9M	0.0%	+61.11%	0
PRUDENTIAL FINANCIAL INC	Increased	263,718(+4.2%)	$19.5M	0.0%	+60.80%	30
Nuveen, LLC	Increased	263,083(+105.1%)	$19.5M	0.0%	+16.68%	46
Hudson Bay Capital Management LP	Increased	253,251(+0.2%)	$18.7M	0.1%	+25.61%	28
AMERIPRISE FINANCIAL INC	Decreased	245,594(-9.8%)	$18.2M	0.0%	+85.17%	0
PRINCIPAL FINANCIAL GROUP INC	Decreased	217,632(-3.4%)	$16.1M	0.0%	+41.46%	0
MILLER VALUE PARTNERS, LLC	Decreased	201,415(-25.4%)	$14.9M	5.3%	+91.74%	0
HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC	Decreased	199,228(-0.6%)	$14.7M	0.0%	+99.71%	0
VOLORIDGE INVESTMENT MANAGEMENT, LLC	Decreased	195,466(-42.7%)	$14.5M	0.1%	+56.35%	0
Russell Investments Group, Ltd.	Decreased	194,099(-4.2%)	$14.4M	0.0%	+57.75%	0
PUBLIC SECTOR PENSION INVESTMENT BOARD	Decreased	193,421(-7.5%)	$14.3M	0.0%	+65.54%	0
BANK OF MONTREAL /CAN/	Decreased	190,838(-24.9%)	$14.1M	0.0%	+26.08%	0
Empowered Funds, LLC	Increased	186,549(+8.2%)	$13.8M	0.1%	+84.99%	36
ROYAL BANK OF CANADA	Increased	186,564(+1.1%)	$13.8M	0.0%	+26.79%	28
D. E. Shaw & Co., Inc.	Increased	179,024(+430.0%)	$13.3M	0.0%	+8.07%	45
Squarepoint Ops LLC	Increased	157,982(+205.8%)	$11.7M	0.0%	+5.20%	45
SEI INVESTMENTS CO	Decreased	157,657(-1.6%)	$11.7M	0.0%	+65.68%	0
INTECH INVESTMENT MANAGEMENT LLC	Increased	156,689(+240.1%)	$11.6M	0.1%	+6.29%	54
UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC	Increased	152,831(+18.6%)	$11.3M	0.0%	+46.13%	33
ASSETMARK, INC	Increased	149,546(+31.4%)	$11.1M	0.0%	+58.03%	35
RHUMBLINE ADVISERS	Decreased	132,454(-7.6%)	$9.8M	0.0%	+25.16%	0
Legal & General Group Plc	Decreased	126,629(-5.3%)	$9.4M	0.0%	+0.32%	0
JPMORGAN CHASE & CO	Decreased	124,111(-41.2%)	$9.2M	0.0%	+34.76%	0
JUPITER ASSET MANAGEMENT LTD	Decreased	118,839(-14.3%)	$8.8M	0.1%	+51.16%	0
Brandywine Global Investment Management, LLC	Decreased	114,310(-3.5%)	$8.5M	0.1%	+34.91%	0
AQR CAPITAL MANAGEMENT LLC	Decreased	106,559(-0.4%)	$7.9M	0.0%	+70.63%	0
Robeco Institutional Asset Management B.V.	Decreased	104,434(-7.8%)	$7.7M	0.0%	+63.37%	0
CAPITAL FUND MANAGEMENT S.A.	Increased	94,575(+27.3%)	$7M	0.0%	+20.53%	34
DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main	Decreased	92,938(-16.9%)	$6.9M	0.0%	+58.32%	0
Swiss National Bank	Decreased	92,023(-3.3%)	$6.8M	0.0%	-11.78%	0
PANAGORA ASSET MANAGEMENT INC	Increased	90,968(+1.8%)	$6.7M	0.0%	+21.18%	28
CITIGROUP INC	Increased	89,633(+150.9%)	$6.6M	0.0%	+6.23%	44
GREAT LAKES ADVISORS, LLC	Decreased	84,325(-29.1%)	$6.2M	0.1%	+20.72%	0
Trexquant Investment LP	Decreased	83,690(-66.0%)	$6.2M	0.1%	+25.70%	0
EXCHANGE TRADED CONCEPTS, LLC	Decreased	76,017(-23.7%)	$5.6M	0.0%	+84.66%	0
BARCLAYS PLC	Increased	75,362(+6.8%)	$5.6M	0.0%	+51.24%	29
Jefferies Financial Group Inc.	New	66,015	$4.9M	0.0%	-2.52%	37
TWO SIGMA INVESTMENTS, LP	Decreased	64,489(-30.1%)	$4.8M	0.0%	+93.94%	0
FIRST TRUST ADVISORS LP	Increased	61,395(+17.1%)	$4.5M	0.0%	+26.57%	31
Grantham, Mayo, Van Otterloo & Co. LLC	Increased	60,804(+9.2%)	$4.5M	0.0%	+24.91%	29
NATIXIS	New	56,000	$4.1M	0.0%	-2.52%	37
WELLS FARGO & COMPANY/MN	Increased	55,788(+13.2%)	$4.1M	0.0%	+49.85%	30
Bridgewater Associates, LP	Increased	54,303(+19.4%)	$4M	0.0%	+20.06%	32
ALLIANCEBERNSTEIN L.P.	Decreased	53,361(-15.2%)	$4M	0.0%	+11.32%	0
Mitsubishi UFJ Trust & Banking Corp	Decreased	52,333(-0.7%)	$3.9M	0.0%	+53.56%	0
NOMURA HOLDINGS INC	Increased	50,266(+925.0%)	$3.7M	0.0%	+0.97%	43
TUDOR INVESTMENT CORP ET AL	Increased	46,926(+127.5%)	$3.5M	0.0%	+9.16%	43
MASSACHUSETTS FINANCIAL SERVICES CO /MA/	Decreased	46,539(-3.2%)	$3.4M	0.0%	+69.05%	0
BNP PARIBAS FINANCIAL MARKETS	Decreased	46,277(-37.6%)	$3.4M	0.0%	+31.10%	0
CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM	Decreased	43,828(-4.2%)	$3.2M	0.0%	-18.87%	0
O'SHAUGHNESSY ASSET MANAGEMENT, LLC	Increased	42,121(+164.4%)	$3.1M	0.0%	+10.42%	43
PUBLIC EMPLOYEES RETIREMENT SYSTEM OF OHIO	Unchanged	40,709	$3M	0.0%	+20.21%	0
MACKENZIE FINANCIAL CORP	Decreased	39,931(-2.7%)	$3M	0.0%	+36.62%	0
TWO SIGMA ADVISERS, LP	Decreased	40,100(-5.2%)	$3M	0.0%	+96.05%	0
ROYCE & ASSOCIATES LP	Decreased	39,277(-1.7%)	$2.9M	0.0%	+95.79%	0
ZACKS INVESTMENT MANAGEMENT	New	35,884	$2.7M	0.0%	-2.52%	36
State of New Jersey Common Pension Fund D	Decreased	35,627(-0.2%)	$2.6M	0.0%	+55.17%	0
LPL Financial LLC	Decreased	32,179(-2.3%)	$2.4M	0.0%	+41.60%	0
FMR LLC	Increased	30,457(+28.1%)	$2.3M	0.0%	+19.23%	32
STATE OF WISCONSIN INVESTMENT BOARD	Decreased	26,722(-60.2%)	$2M	0.0%	+48.94%	0
MetLife Investment Management, LLC	Decreased	25,244(-8.9%)	$1.9M	0.0%	+25.70%	0
OMERS ADMINISTRATION Corp	Increased	23,054(+15.3%)	$1.7M	0.0%	+23.57%	30
State of Tennessee, Department of Treasury	Increased	22,779(+23.3%)	$1.7M	0.0%	+50.95%	31
MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd.	Decreased	21,289(-1.9%)	$1.6M	0.0%	+63.35%	0
JANUS HENDERSON GROUP PLC	Unchanged	21,242	$1.6M	0.0%	+57.70%	0
MANUFACTURERS LIFE INSURANCE COMPANY, THE	Decreased	20,936(-7.6%)	$1.5M	0.0%	+31.35%	0
Steward Partners Investment Advisory, LLC	Decreased	19,977(-4.0%)	$1.5M	0.0%	+48.57%	0
VOYA INVESTMENT MANAGEMENT LLC	Decreased	19,674(-24.4%)	$1.5M	0.0%	+45.62%	0
COMERICA BANK	Decreased	17,263(-17.1%)	$1.3M	0.0%	+57.71%	0
FEDERATED HERMES, INC.	Decreased	16,940(-45.6%)	$1.3M	0.0%	+116.77%	0
Quantinno Capital Management LP	Increased	16,878(+0.7%)	$1.2M	0.0%	+32.68%	25
Zurcher Kantonalbank (Zurich Cantonalbank)	Decreased	16,339(-0.1%)	$1.2M	0.0%	+23.51%	0
LAZARD ASSET MANAGEMENT LLC	Increased	16,304(+4.9%)	$1.2M	0.0%	+54.20%	27
SUSQUEHANNA INTERNATIONAL GROUP, LLP	Increased	15,990(+55.4%)	$1.2M	0.0%	+29.00%	36
NISA INVESTMENT ADVISORS, LLC	Decreased	15,742(-0.6%)	$1.2M	0.0%	+131.54%	0
NEW YORK STATE COMMON RETIREMENT FUND	Increased	15,283(+3.1%)	$1.1M	0.0%	+25.19%	26
KLP KAPITALFORVALTNING AS	Decreased	15,000(-3.9%)	$1.1M	0.0%	+28.16%	0
LOS ANGELES CAPITAL MANAGEMENT LLC	Decreased	17,922(-4.3%)	$1.1M	0.0%	+95.84%	0
ENVESTNET ASSET MANAGEMENT INC	Increased	14,280(+24.9%)	$1.1M	0.0%	+37.60%	31
YOUSIF CAPITAL MANAGEMENT, LLC	Decreased	14,138(-15.3%)	$988,812	0.0%	+30.41%	0
PNC FINANCIAL SERVICES GROUP, INC.	Decreased	13,273(-1.3%)	$982,632	0.0%	+49.52%	0
Arizona State Retirement System	Decreased	12,896(-11.2%)	$954,691	0.0%	-1.46%	0
Amundi	Decreased	12,223(-2.6%)	$904,869	0.0%	+58.08%	0
Police & Firemen's Retirement System of New Jersey	Decreased	12,060(-6.6%)	$892,802	0.0%	+21.21%	0
STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM	Unchanged	11,600	$858,748	0.0%	-5.14%	0
Mariner, LLC	New	11,536	$854,759	0.0%	-2.52%	34
COMMONWEALTH OF PENNSYLVANIA PUBLIC SCHOOL EMPLS RETRMT SYS	Decreased	11,304(-4.8%)	$836,835	0.0%	+95.32%	0
PICTON MAHONEY ASSET MANAGEMENT	Increased	11,283(+469x)	$835,280	0.0%	-2.47%	40
RAYMOND JAMES FINANCIAL INC	Increased	11,204(+142.7%)	$829,432	0.0%	+8.34%	40
Vanguard Personalized Indexing Management, LLC	Increased	10,837(+4.1%)	$802,263	0.0%	+75.25%	26
HighTower Advisors, LLC	Increased	10,464(+94.3%)	$774,685	0.0%	+22.60%	39
Verition Fund Management LLC	Decreased	10,431(-32.9%)	$772,207	0.0%	+36.86%	0
Engineers Gate Manager LP	Decreased	9,420(-38.7%)	$697,363	0.0%	+25.70%	0
Universal- Beteiligungs- und Servicegesellschaft mbH	Decreased	9,081(-64.8%)	$672,267	0.0%	+40.59%	0
Allspring Global Investments Holdings, LLC	Increased	8,917(+9.6%)	$671,450	0.0%	+48.42%	27
ProShare Advisors LLC	Increased	8,903(+1.2%)	$659,089	0.0%	+48.19%	25
CIBC WORLD MARKET INC.	Decreased	8,452(-0.9%)	$625,702	0.0%	+94.51%	0
COMMONWEALTH EQUITY SERVICES, LLC	New	8,402	$621,990	0.0%	-2.52%	34
ExodusPoint Capital Management, LP	New	8,275	$612,598	0.0%	-2.52%	34
Pathstone Holdings, LLC	Increased	8,075(+31.7%)	$597,792	0.0%	+19.46%	31
Pictet Asset Management Holding SA	Unchanged	7,373	$545,823	0.0%	+85.76%	0
IEQ CAPITAL, LLC	New	7,254	$537,033	0.0%	-2.52%	34
Cerity Partners LLC	Increased	6,909(+45.7%)	$511,438	0.0%	+30.39%	33
Walleye Trading LLC	Increased	6,779(+477.9%)	$501,849	0.0%	+1.42%	39
Cetera Investment Advisers	New	6,446	$477,224	0.0%	-2.52%	33
VIRGINIA RETIREMENT SYSTEMS ET Al	Decreased	6,400(-83.7%)	$473,792	0.0%	+38.99%	0
CANADA PENSION PLAN INVESTMENT BOARD	New	5,700	$421,971	0.0%	-2.52%	33
MUTUAL OF AMERICA CAPITAL MANAGEMENT LLC	Decreased	5,219(-0.1%)	$386,363	0.0%	+62.21%	0
GUGGENHEIM CAPITAL LLC	New	5,151	$381,329	0.0%	-2.52%	33
XPONANCE LLC	Decreased	4,951(-17.9%)	$366,523	0.0%	+65.04%	0
CIBC Asset Management Inc	Increased	4,540(+2.0%)	$336,096	0.0%	+62.11%	24
Corient Private Wealth LLC	Increased	4,206(+6.6%)	$311,337	0.0%	+26.27%	25
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC	Decreased	2,980(-45.3%)	$250,720	0.0%	+28.65%	0
MERCER GLOBAL ADVISORS INC /ADV	New	3,367	$249,240	0.0%	-2.52%	32
OSAIC HOLDINGS, INC.	Increased	3,284(+12.7%)	$244,592	0.0%	+80.02%	26
Creative Planning	New	3,282	$242,966	0.0%	-2.52%	32
Ensign Peak Advisors, Inc	Decreased	3,192(-69.1%)	$236,304	0.0%	+6.25%	0
QRG CAPITAL MANAGEMENT, INC.	New	3,170	$234,646	0.0%	-2.52%	32
Focus Partners Wealth	New	3,142	$232,664	0.0%	-2.52%	32
Merit Financial Group, LLC	New	3,086	$228,451	0.0%	-2.52%	32
CIBC WORLD MARKETS CORP	Decreased	3,030(-47.3%)	$224,311	0.0%	+34.44%	0
CAPSTONE INVESTMENT ADVISORS, LLC	Decreased	2,951(-75.2%)	$218,463	0.0%	+25.70%	0
Man Group plc	Decreased	2,918(-96.7%)	$216,019	0.0%	+31.87%	0
JONES FINANCIAL COMPANIES LLLP	Increased	1,514(+233.5%)	$112,073	0.0%	+5.17%	35
Farther Finance Advisors, LLC	Increased	1,507(+262.3%)	$111,563	0.0%	+6.99%	35
STRS OHIO	Increased	1,300(+225.0%)	$96,239	0.0%	+10.58%	35
NOMURA ASSET MANAGEMENT CO LTD	Unchanged	1,220	$90,317	0.0%	+71.06%	0
DANSKE BANK A/S	Increased	900(+800.0%)	$66,627	0.0%	+1.28%	34
Rockefeller Capital Management L.P.	Decreased	651(-1.4%)	$48,194	0.0%	+25.70%	0
US BANCORP \DE\	Decreased	626(-5.6%)	$46,342	0.0%	+53.21%	0
CIBC Private Wealth Group LLC	Decreased	551(-64.6%)	$40,791	0.0%	+100.47%	0
CULLEN/FROST BANKERS, INC.	New	390	$28,862	0.0%	-2.52%	27
Pacer Advisors, Inc.	Decreased	387(-3.3%)	$28,650	0.0%	+25.70%	0
NewEdge Advisors, LLC	Decreased	307(-58.3%)	$22,727	0.0%	+91.75%	0
FIFTH THIRD BANCORP	Increased	297(+10.8%)	$21,987	0.0%	+26.64%	21
MAI Capital Management	Increased	261(+6.1%)	$19,311	0.0%	+24.16%	20
NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO	Decreased	233(-58.5%)	$17,276	0.0%	+53.85%	0
Allworth Financial LP	Increased	207(+527.3%)	$15,325	0.0%	+4.46%	29
BARROW HANLEY MEWHINNEY & STRAUSS LLC	Increased	98(+122.7%)	$7,255	0.0%	+8.41%	18
BNP Paribas Asset Management Holding S.A.	Increased	82,333(+156x)	$6,095	0.0%	-2.37%	25
PRICE T ROWE ASSOCIATES INC /MD/	Increased	47,100(+1.4%)	$3,487	0.0%	+81.32%	14
HRT FINANCIAL LP	Decreased	33,785(-75.5%)	$2,501	0.0%	+26.55%	0
HUNTINGTON NATIONAL BANK	Decreased	14(-26.3%)	$1,036	0.0%	+29.78%	0
MACQUARIE GROUP LTD	Exited	0(-100.0%)	$41.5M	0.0%	+110.37%	0
MARSHALL WACE, LLP	Exited	0(-100.0%)	$8.4M	0.0%	+29.26%	0
Brevan Howard Capital Management LP	Exited	0(-100.0%)	$1.7M	0.0%	+41.27%	0
TEACHER RETIREMENT SYSTEM OF TEXAS	Exited	0(-100.0%)	$358,991	0.0%	+50.39%	0
Wealthspire Advisors, LLC	Exited	0(-100.0%)	$8,979	0.0%	+28.95%	0
Qube Research & Technologies Ltd	Exited	0(-100.0%)	$15.3M	0.0%	+34.07%	0
CITADEL ADVISORS LLC	Exited	0(-100.0%)	$11.8M	0.0%	+41.14%	0
Savant Capital, LLC	Exited	0(-100.0%)	$557,868	0.0%	+49.41%	0
Walleye Capital LLC	Exited	0(-100.0%)	$3.5M	0.0%	+49.05%	0
JANE STREET GROUP, LLC	Exited	0(-100.0%)	$11M	0.0%	+34.83%	0
MATHER GROUP, LLC.	Exited	0(-100.0%)	$10,039	0.0%	+28.95%	0
Magnetar Financial LLC	Exited	0(-100.0%)	$2.3M	0.0%	+28.95%	0
Schonfeld Strategic Advisors LLC	Exited	0(-100.0%)	$2M	0.0%	+41.83%	0
Optiver Holding B.V.	Exited	0(-100.0%)	$2,677	0.0%	+28.95%	0
Federation des caisses Desjardins du Quebec	Exited	0(-100.0%)	$11,712	0.0%	+28.95%	0
RENAISSANCE TECHNOLOGIES LLC	Exited	0(-100.0%)	$476,387	0.0%	+32.17%	0
Capula Management Ltd	Exited	0(-100.0%)	$11.2M	0.0%	+28.95%	0

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