INNOVATOR ETFS TRUST (BUFB) is held by 20 institutional investors that disclose positions via SEC 13F filings. The largest disclosed holder is LPL Financial LLC as of Q1 2026.

Are institutions buying or selling BUFB?

In Q1 2026, 12 institutions opened or increased positions in INNOVATOR ETFS TRUST while 9 reduced or exited — a net buying quarter.

What is the Smart Money Verdict on BUFB?

The Smart Money Verdict combines four independent sources (institutional 13F activity, insider trades, activist filings, and congressional trades) into a single assessment for INNOVATOR ETFS TRUST.

How many hedge funds hold BUFB?

20 institutional investors report holding INNOVATOR ETFS TRUST (BUFB) as of Q1 2026, based on SEC 13F filings.

Is institutional money flowing into BUFB?

As of Q1 2026, tracked institutions in INNOVATOR ETFS TRUST show 12 buyers versus 9 sellers — net inflows.

INNOVATOR ETFS TRUST

BUFB·45783Y756·US·ETF·Unknown - Unknown

Holders

Avg rating(11 Elite)

$59.1M

Total Value

57% (23)

Fund Consensus

12 buying - 9 selling

No verdict yet — fewer than 2 funds hold BUFB.

13F: Mar 31, 2026Insider & Congress: Updated regularly

Fund	Action	Shares	Value	Weight	Est. P&L	Conviction
LPL Financial LLC	Increased	383,596(+18.7%)	$13.8M	0.0%	+20.35%	33
HighTower Advisors, LLC	Increased	290,949(+5.4%)	$10.4M	0.0%	+31.99%	29
ENVESTNET ASSET MANAGEMENT INC	Increased	234,345(+5.9%)	$8.4M	0.0%	+35.68%	29
Cetera Investment Advisers	Increased	166,140(+16.9%)	$6M	0.0%	+23.76%	32
COMMONWEALTH EQUITY SERVICES, LLC	Increased	165,201(+0.3%)	$5.9M	0.0%	+9.09%	27
OSAIC HOLDINGS, INC.	Decreased	163,624(-7.4%)	$5.9M	0.0%	+38.82%	0
Rockefeller Capital Management L.P.	Decreased	72,743(-21.0%)	$2.6M	0.0%	+7.65%	0
RAYMOND JAMES FINANCIAL INC	Decreased	42,160(-5.8%)	$1.5M	0.0%	+16.00%	0
MML INVESTORS SERVICES, LLC	Increased	40,696(+11.6%)	$1.5M	0.0%	+23.03%	28
Steward Partners Investment Advisory, LLC	Decreased	23,702(-0.2%)	$851,139	0.0%	+27.82%	0
TRUIST FINANCIAL CORP	Decreased	19,382(-4.3%)	$696,008	0.0%	+34.12%	0
Private Advisor Group, LLC	Decreased	16,734(-2.9%)	$600,918	0.0%	+27.64%	0
Farther Finance Advisors, LLC	New	8,796	$318,503	0.0%	+7.76%	33
Bank of New York Mellon Corp	New	8,664	$311,140	0.0%	+7.76%	32
CITADEL ADVISORS LLC	New	7,153	$256,864	0.0%	+7.76%	35
JONES FINANCIAL COMPANIES LLLP	New	2,000	$70,640	0.0%	+7.76%	32
AE Wealth Management LLC	Increased	332(+0.9%)	$11,922	0.0%	+22.06%	18
MORGAN STANLEY	Unchanged	83	$2,981	0.0%	+15.07%	0
BANK OF MONTREAL /CAN/	Unchanged	62	$2,226	0.0%	+7.65%	0
JPMORGAN CHASE & CO	New	24	$846	0.0%	+7.76%	17