INNOVATOR ETFS TRUST (BUFF) is held by 34 institutional investors that disclose positions via SEC 13F filings. The largest disclosed holder is LPL Financial LLC as of Q1 2026.

Are institutions buying or selling BUFF?

In Q1 2026, 23 institutions opened or increased positions in INNOVATOR ETFS TRUST while 10 reduced or exited — a net buying quarter.

What is the Smart Money Verdict on BUFF?

The Smart Money Verdict combines four independent sources (institutional 13F activity, insider trades, activist filings, and congressional trades) into a single assessment for INNOVATOR ETFS TRUST.

How many hedge funds hold BUFF?

34 institutional investors report holding INNOVATOR ETFS TRUST (BUFF) as of Q1 2026, based on SEC 13F filings.

Is institutional money flowing into BUFF?

As of Q1 2026, tracked institutions in INNOVATOR ETFS TRUST show 23 buyers versus 10 sellers — net inflows.

INNOVATOR ETFS TRUST

BUFF·45783Y814·US·ETF·Unknown - Unknown

Holders

Avg rating(16 Elite)

$251.5M

Total Value

70% (36)

Fund Consensus

23 buying - 10 selling

No verdict yet — fewer than 2 funds hold BUFF.

13F: Mar 31, 2026Insider & Congress: Updated regularly

Fund	Action	Shares	Value	Weight	Est. P&L	Conviction
LPL Financial LLC	Increased	1.7M(+27.5%)	$82.4M	0.0%	+13.13%	37
ENVESTNET ASSET MANAGEMENT INC	Increased	1.2M(+105.0%)	$56.9M	0.0%	+16.74%	47
Cetera Investment Advisers	Increased	631,312(+3.0%)	$31.2M	0.0%	+24.98%	30
OSAIC HOLDINGS, INC.	Decreased	255,669(-52.6%)	$12.6M	0.0%	+28.25%	0
RAYMOND JAMES FINANCIAL INC	Increased	250,568(+7.3%)	$12.4M	0.0%	+13.28%	30
COMMONWEALTH EQUITY SERVICES, LLC	Increased	221,430(+4.4%)	$10.9M	0.0%	+31.90%	29
HighTower Advisors, LLC	Increased	190,082(+5.4%)	$9.4M	0.0%	+25.38%	29
Kestra Advisory Services, LLC	Increased	159,258(+12.5%)	$7.9M	0.0%	+17.36%	31
Beacon Pointe Advisors, LLC	Increased	101,172(+341.3%)	$5M	0.0%	+6.05%	43
MML INVESTORS SERVICES, LLC	Decreased	88,496(-17.8%)	$4.4M	0.0%	+22.61%	0
MFMerit Financial Group, LLC	Increased	88,171(+8.7%)	$4.4M	0.0%	+16.83%	29
MGMERCER GLOBAL ADVISORS INC /ADV	Decreased	60,386(-92.4%)	$3M	0.0%	+8.56%	0
OneDigital Investment Advisors LLC	Increased	22,112(+63.4%)	$1.1M	0.0%	+9.47%	37
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC	Decreased	20,997(-51.6%)	$1M	0.0%	+30.42%	0
Private Advisor Group, LLC	Decreased	20,674(-0.1%)	$1M	0.0%	+22.92%	0
CAPTRUST FINANCIAL ADVISORS	Increased	20,585(+6.5%)	$1M	0.0%	+30.10%	27
TRUIST FINANCIAL CORP	Increased	20,434(+25.3%)	$1M	0.0%	+13.09%	31
Creative Planning	New	20,206	$998,378	0.0%	+5.66%	35
Steward Partners Investment Advisory, LLC	Increased	19,587(+2.1%)	$967,794	0.0%	+21.19%	25
SUSQUEHANNA INTERNATIONAL GROUP, LLP	Increased	16,969(+69.0%)	$838,438	0.0%	+13.52%	37