GROVE COLLABORATIVE HOLD INC (GROV) is held by 17 institutional investors that disclose positions via SEC 13F filings. The largest disclosed holder is MORGAN STANLEY as of Q1 2026.

Are institutions buying or selling GROV?

In Q1 2026, 10 institutions opened or increased positions in GROVE COLLABORATIVE HOLD INC while 6 reduced or exited — a net buying quarter.

What is the Smart Money Verdict on GROV?

The Smart Money Verdict combines four independent sources (institutional 13F activity, insider trades, activist filings, and congressional trades) into a single assessment for GROVE COLLABORATIVE HOLD INC.

How many hedge funds hold GROV?

17 institutional investors report holding GROVE COLLABORATIVE HOLD INC (GROV) as of Q1 2026, based on SEC 13F filings.

Is institutional money flowing into GROV?

As of Q1 2026, tracked institutions in GROVE COLLABORATIVE HOLD INC show 10 buyers versus 6 sellers — net inflows.

GROVE COLLABORATIVE HOLD INC

GROV·39957D201·US·Common Stock·Consumer Defensive - Household & Personal Products-Activist

Holders

(1 Elite)

$7.8M

Total Value

63% (16)

Consensus

10 buying - 6 selling

13F: Mar 31, 2026Insider & Congress: Updated regularly

Smart Money Verdict

View all

Held by 17 funds

1 elite

Who's Trading

Activist

Morgan Stanley7.1%Feb 12, 2026

ActivistHGHCI Grove, LLC2.7%Sep 23, 2025

InsiderYMYurcisin Jeffrey MichaelBuy $5KJun 13, 2025

InsiderGAGlazer David A.Buy $8KJun 13, 2025

InsiderYMYurcisin Jeffrey MichaelBuy $2KJun 12, 2025

InsiderYMYurcisin Jeffrey MichaelBuy $6KJun 2, 2025

InsiderYMYurcisin Jeffrey MichaelBuy $13KMay 29, 2025

InsiderYMYurcisin Jeffrey MichaelBuy $13KMay 28, 2025

InsiderYMYurcisin Jeffrey MichaelBuy $14KMay 27, 2025

InsiderYMYurcisin Jeffrey MichaelBuy $19KMay 23, 2025

View all insider trades View all activist filings

Fund	Action	Shares	Value	Weight	Est. P&L	Conviction
MORGAN STANLEY	Decreased	2.7M(-8.2%)	$3.5M	0.0%	-33.41%	0
VAVANGUARD CAPITAL MANAGEMENT LLC	New	1.3M	$1.6M	0.0%	-19.26%	39
Sculptor Capital LP	Unchanged	1.2M	$1.5M	0.0%	-34.34%	0
GEODE CAPITAL MANAGEMENT, LLC	Decreased	276,690(-0.1%)	$354,218	0.0%	-30.93%	0
VFVANGUARD FIDUCIARY TRUST CO	New	147,774	$189,151	0.0%	-19.26%	35
BlackRock, Inc.	Increased	117,665(+4.6%)	$150,610	0.0%	-22.23%	16
NORTHERN TRUST CORP	Decreased	89,179(-0.6%)	$114,150	0.0%	-28.60%	0
STATE STREET CORP	Unchanged	73,880	$94,566	0.0%	-38.42%	0
SUSQUEHANNA INTERNATIONAL GROUP, LLP	Increased	73,764(+1.9%)	$94,418	0.0%	-25.26%	15
RENAISSANCE TECHNOLOGIES LLC	Increased	67,900(+0.6%)	$86,912	0.0%	-26.36%	22
GOLDMAN SACHS GROUP INC	Increased	28,621(+1.1%)	$36,635	0.0%	-17.03%	14
CITADEL ADVISORS LLC	New	14,822	$18,972	0.0%	-19.26%	28
FIRST MANHATTAN CO. LLC.	Unchanged	11,662	$14,927	0.0%	-34.34%	0
VGVanguard Global Advisers, LLC	New	3,413	$4,369	0.0%	-19.26%	22
SIMPLEX TRADING, LLC	New	191	$244	0.0%	-19.26%	17
UBS Group AG	Increased	142(+358.1%)	$181	0.0%	-18.10%	12
OSAIC HOLDINGS, INC.	Unchanged	30	$38	0.0%	-34.34%	0
BANK OF AMERICA CORP /DE/	Exited	0(-100.0%)	$24	0.0%	+11.12%	0
XTX Topco Ltd	Exited	0(-100.0%)	$27,761	0.0%	-1.42%	0
GROUP ONE TRADING LLC	Exited	0(-100.0%)	$1,590	0.0%	-13.61%	0