Helen of Troy Limited (HELE) is held by institutional investors who disclose positions via SEC 13F filings. View the full list of institutional holders on HoldingsIntel.

Are institutions buying or selling HELE?

HoldingsIntel tracks quarter-over-quarter changes in institutional positions for Helen of Troy Limited, showing new buyers, position increases, decreases, and exits with conviction-weighted sentiment.

What is the Smart Money Verdict on HELE?

The Smart Money Verdict combines four independent signals (institutional 13F activity, insider trades, activist filings, and congressional trades) into a single assessment for Helen of Troy Limited.

Is institutional money flowing into HELE?

107 institutional investors hold Helen of Troy Limited (HELE). View detailed buyer/seller breakdown on HoldingsIntel.

What do hedge funds think about HELE?

Track institutional sentiment and conviction scores for Helen of Troy Limited (HELE) including Smart Money Verdict and position changes on HoldingsIntel.

Helen of Troy Limited

HELE·G4388N106·US·equity·Consumer Defensive - Household & Personal Products-13D/G

HELE (Helen of Troy Limited) is held by 107 institutional investors as of Q4 2025. Largest holders: BlackRock, Inc. ($37.4M), VANGUARD GROUP INC ($32.4M), MILLENNIUM MANAGEMENT LLC ($22.3M). Net institutional sentiment: Mixed.

107

Holders

Avg rating(11 Elite)

$384.7M

Total Value

46% (130)

Fund Consensus

56 buying - 65 selling

Smart Money VerdictView all

50Mixed MomentumSplit Signals

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See how HELE's score breaks down across 4 SEC sources

Held by 107 funds

11 elite

Who's Trading

ActivistThe Vanguard Group0.0%Mar 27, 2026

13F: Dec 31, 2025Insider & Congress: Updated regularly

Fund	Action	Shares	Value	Weight	Est. P&L	Conviction
BlackRock, Inc.	Decreased	1.8M(-48.8%)	$37.4M	0.0%	-71.53%	0
VANGUARD GROUP INC	Decreased	1.5M(-28.7%)	$32.4M	0.0%	-72.51%	0
MILLENNIUM MANAGEMENT LLC	Increased	1M(+149.2%)	$22.3M	0.0%	-43.80%	46
PZENA INVESTMENT MANAGEMENT LLC	Decreased	947,568(-6.3%)	$20.1M	0.1%	-67.79%	0
CHARLES SCHWAB INVESTMENT MANAGEMENT INC	Increased	881,344(+24.9%)	$18.7M	0.0%	-77.87%	35
AMERIPRISE FINANCIAL INC	Increased	784,868(+19.1%)	$16.7M	0.0%	-53.27%	33
WELLINGTON MANAGEMENT GROUP LLP	Increased	756,909(+1.3%)	$16.1M	0.0%	-62.54%	28
D. E. Shaw & Co., Inc.	Decreased	748,783(-21.0%)	$15.9M	0.0%	-58.91%	0
DIMENSIONAL FUND ADVISORS LP	Decreased	700,604(-26.6%)	$14.9M	0.0%	-82.23%	0
BANK OF AMERICA CORP /DE/	Increased	648,548(+35.5%)	$13.8M	0.0%	-64.47%	36
UBS Group AG	Increased	616,992(+386.0%)	$13.1M	0.0%	-44.20%	45
GEODE CAPITAL MANAGEMENT, LLC	Increased	557,231(+10.0%)	$11.8M	0.0%	-86.19%	31
GOLDMAN SACHS GROUP INC	Decreased	511,630(-24.1%)	$10.9M	0.0%	-53.85%	0
STATE STREET CORP	Decreased	488,516(-45.6%)	$10.4M	0.0%	-85.37%	0
TWO SIGMA INVESTMENTS, LP	Increased	396,991(+113.7%)	$8.4M	0.0%	-27.52%	44
HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC	Increased	392,665(+16.1%)	$8.3M	0.0%	-62.92%	32
MORGAN STANLEY	Increased	374,573(+16.3%)	$8M	0.0%	-72.88%	32
JANE STREET GROUP, LLC	Increased	288,940(+1781.4%)	$6.1M	0.0%	-21.28%	44
FEDERATED HERMES, INC.	Increased	273,893(+46.4%)	$5.8M	0.0%	-51.76%	37
Capital International Investors	Unchanged	269,597	$5.7M	0.0%	-82.34%	0
EARNEST PARTNERS LLC	Decreased	262,634(-15.7%)	$5.6M	0.0%	-82.53%	0
JACOBS LEVY EQUITY MANAGEMENT, INC	Decreased	249,642(-30.6%)	$5.3M	0.0%	-67.64%	0
HEALTHCARE OF ONTARIO PENSION PLAN TRUST FUND	New	231,391	$4.9M	0.0%	-20.40%	37
CITADEL ADVISORS LLC	Increased	223,520(+502.3%)	$4.7M	0.0%	-23.08%	43
NORTHERN TRUST CORP	Decreased	190,313(-16.1%)	$4M	0.0%	-84.25%	0
JPMORGAN CHASE & CO	Decreased	182,125(-24.8%)	$3.9M	0.0%	-37.80%	0
AQR CAPITAL MANAGEMENT LLC	Decreased	177,292(-0.7%)	$3.8M	0.0%	-60.75%	0
ENVESTNET ASSET MANAGEMENT INC	Decreased	164,964(-15.7%)	$3.5M	0.0%	-72.73%	0
MARSHALL WACE, LLP	New	156,093	$3.3M	0.0%	-20.40%	37
Squarepoint Ops LLC	Increased	148,390(+492.6%)	$3.2M	0.0%	-24.63%	43
FRANKLIN RESOURCES INC	Increased	144,739(+7.6%)	$3.1M	0.0%	-64.21%	28
WELLS FARGO & COMPANY/MN	Decreased	137,344(-22.5%)	$2.9M	0.0%	-71.33%	0
BARCLAYS PLC	Increased	114,549(+250.6%)	$2.4M	0.0%	-56.02%	42
Invesco Ltd.	Decreased	112,491(-35.9%)	$2.4M	0.0%	-75.14%	0
TWO SIGMA ADVISERS, LP	New	95,900	$2M	0.0%	-20.40%	36
CAPITAL FUND MANAGEMENT S.A.	Increased	94,744(+105.2%)	$2M	0.0%	-46.31%	42
Bank of New York Mellon Corp	Decreased	81,026(-50.0%)	$1.7M	0.0%	-87.51%	0
BALYASNY ASSET MANAGEMENT L.P.	New	79,069	$1.7M	0.0%	-20.40%	36
Point72 Asset Management, L.P.	New	74,117	$1.6M	0.0%	-20.40%	35
SUSQUEHANNA INTERNATIONAL GROUP, LLP	Increased	68,101(+59.3%)	$1.4M	0.0%	-52.12%	37
Engineers Gate Manager LP	New	59,454	$1.3M	0.0%	-20.40%	35
Walleye Capital LLC	Increased	57,294(+28.6Kx)	$1.2M	0.0%	-20.41%	41
Russell Investments Group, Ltd.	Increased	57,188(+0.2%)	$1.2M	0.0%	-79.06%	25
Nuveen, LLC	Decreased	56,224(-22.8%)	$1.2M	0.0%	-68.66%	0
Jain Global LLC	New	48,220	$1M	0.0%	-20.40%	35
PRINCIPAL FINANCIAL GROUP INC	Decreased	47,427(-66.5%)	$1M	0.0%	-87.54%	0
ExodusPoint Capital Management, LP	Increased	47,120(+246.1%)	$1M	0.0%	-24.95%	40
AMERICAN CENTURY COMPANIES INC	Decreased	46,962(-24.5%)	$997,943	0.0%	-80.55%	0
PRUDENTIAL FINANCIAL INC	Increased	45,283(+48.0%)	$962,264	0.0%	-30.28%	34
SEI INVESTMENTS CO	Increased	44,345(+252.5%)	$942,294	0.0%	-55.73%	40
Quantinno Capital Management LP	New	37,086	$788,078	0.0%	-20.40%	34
IMC-Chicago, LLC	Increased	33,244(+34.5%)	$706,435	0.0%	-34.46%	32
CITIGROUP INC	Increased	32,367(+36.0%)	$687,800	0.0%	-64.53%	32
TUDOR INVESTMENT CORP ET AL	New	31,258	$664,233	0.0%	-20.40%	34
RHUMBLINE ADVISERS	Decreased	30,999(-58.4%)	$658,718	0.0%	-86.81%	0
Cetera Investment Advisers	Decreased	30,078(-25.1%)	$639,158	0.0%	-34.20%	0
Walleye Trading LLC	New	29,333	$623,326	0.0%	-20.40%	34
Creative Planning	Decreased	27,088(-5.8%)	$575,620	0.0%	-57.57%	0
Man Group plc	New	24,842	$527,893	0.0%	-20.40%	33
KLP KAPITALFORVALTNING AS	Increased	22,800(+470.0%)	$484,500	0.0%	-39.47%	39
DEUTSCHE BANK AG\	Decreased	21,340(-4.0%)	$453,475	0.0%	-79.56%	0
Schonfeld Strategic Advisors LLC	New	20,357	$432,584	0.0%	-20.40%	33
Verition Fund Management LLC	Decreased	17,800(-8.8%)	$378,250	0.0%	-67.85%	0
Robeco Institutional Asset Management B.V.	Unchanged	16,967	$360,549	0.0%	-40.26%	0
BNP PARIBAS FINANCIAL MARKETS	Decreased	16,772(-0.0%)	$356,405	0.0%	-58.49%	0
PUBLIC EMPLOYEES RETIREMENT SYSTEM OF OHIO	Decreased	16,599(-20.6%)	$352,729	0.0%	-70.07%	0
ARROWSTREET CAPITAL, LIMITED PARTNERSHIP	New	16,408	$348,670	0.0%	-20.40%	33
XTX Topco Ltd	New	15,087	$320,599	0.0%	-20.40%	33
&PARTNERS	Increased	14,959(+3.9%)	$316,731	0.0%	-54.29%	24
ROYCE & ASSOCIATES LP	Unchanged	14,333	$304,576	0.0%	-69.92%	0
ALLIANCEBERNSTEIN L.P.	Decreased	13,946(-40.5%)	$296,353	0.0%	-87.28%	0
MetLife Investment Management, LLC	Unchanged	13,531	$287,534	0.0%	-92.04%	0
INTECH INVESTMENT MANAGEMENT LLC	Decreased	12,472(-12.3%)	$265,030	0.0%	-74.36%	0
EXCHANGE TRADED CONCEPTS, LLC	Increased	12,363(+1.4%)	$262,714	0.0%	-34.05%	23
MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd.	Decreased	10,615(-1.1%)	$225,569	0.0%	-80.96%	0
PEAK6 LLC	Decreased	10,058(-66.9%)	$213,732	0.0%	-36.55%	0
DAVENPORT & Co LLC	New	9,450	$200,813	0.0%	-20.40%	32
GROUP ONE TRADING LLC	Decreased	9,221(-14.1%)	$195,946	0.0%	-40.26%	0
ROYAL BANK OF CANADA	Decreased	7,318(-92.4%)	$155,000	0.0%	-42.10%	0
NEW YORK STATE COMMON RETIREMENT FUND	Unchanged	7,201	$153,021	0.0%	-84.19%	0
US BANCORP \DE\	Increased	7,072(+28.7%)	$150,280	0.0%	-78.82%	28
Empowered Funds, LLC	New	6,964	$147,985	0.0%	-20.40%	31
Police & Firemen's Retirement System of New Jersey	Unchanged	6,564	$139,485	0.0%	-66.25%	0
PNC FINANCIAL SERVICES GROUP, INC.	Decreased	4,748(-13.1%)	$100,895	0.0%	-85.51%	0
STRS OHIO	New	4,400	$93,500	0.0%	-20.40%	30
Federation des caisses Desjardins du Quebec	Unchanged	4,000	$85,000	0.0%	-34.20%	0
CANADA PENSION PLAN INVESTMENT BOARD	Decreased	3,800(-38.7%)	$80,750	0.0%	-53.22%	0
State of Tennessee, Department of Treasury	Decreased	4,773(-67.9%)	$79,041	0.0%	-67.63%	0
FMR LLC	Decreased	2,494(-33.6%)	$52,997	0.0%	-71.52%	0
Legal & General Group Plc	Decreased	2,130(-96.5%)	$45,263	0.0%	-85.45%	0
CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM	Decreased	1,411(-93.4%)	$29,984	0.0%	-87.22%	0
Farther Finance Advisors, LLC	Increased	1,351(+5529.2%)	$28,709	0.0%	-20.70%	31
Allworth Financial LP	Increased	1,350(+922.7%)	$28,688	0.0%	-22.24%	31
Optiver Holding B.V.	Increased	492(+1194.7%)	$10,455	0.0%	-21.67%	19
Rockefeller Capital Management L.P.	Increased	403(+45.5%)	$8,564	0.0%	-30.43%	15
FIFTH THIRD BANCORP	Increased	394(+58.2%)	$8,373	0.0%	-62.83%	16
OSAIC HOLDINGS, INC.	Decreased	312(-79.3%)	$6,630	0.0%	-61.88%	0
NISA INVESTMENT ADVISORS, LLC	Decreased	266(-78.9%)	$5,653	0.0%	-85.81%	0
BARROW HANLEY MEWHINNEY & STRAUSS LLC	Unchanged	187	$3,974	0.0%	-72.56%	0
LOS ANGELES CAPITAL MANAGEMENT LLC	New	127	$2,428	0.0%	-20.40%	19
BROWN BROTHERS HARRIMAN & CO	New	110	$2,338	0.0%	-20.40%	18
HUNTINGTON NATIONAL BANK	Increased	77(+755.6%)	$1,636	0.0%	-24.01%	12
BNP Paribas Asset Management Holding S.A.	Increased	54,617(+195x)	$1,161	0.0%	-20.54%	18
JONES FINANCIAL COMPANIES LLLP	Decreased	46(-68.5%)	$978	0.0%	-35.24%	0
PRICE T ROWE ASSOCIATES INC /MD/	Increased	33,958(+37.5%)	$722	0.0%	-77.38%	15
UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC	Decreased	15(-100.0%)	$319	0.0%	-79.81%	0
GLENMEDE TRUST CO NA	Exited	0(-100.0%)	$12.7M	0.0%	-60.63%	0
Erste Asset Management GmbH	Unchanged	0	$0	0.0%	-40.26%	0
NOMURA ASSET MANAGEMENT CO LTD	Exited	0(-100.0%)	$13,356	0.0%	-73.66%	0
Cerity Partners LLC	Exited	0(-100.0%)	$287,683	0.0%	-24.95%	0
CIBC Private Wealth Group LLC	Exited	0(-100.0%)	$1,134	0.0%	-78.67%	0
LPL Financial LLC	Exited	0(-100.0%)	$1.3M	0.0%	-72.85%	0
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC	Exited	0(-100.0%)	$218,025	0.0%	-24.95%	0
Quadrature Capital Ltd	Exited	0(-100.0%)	$261,907	0.0%	-17.33%	0
Swiss National Bank	Exited	0(-100.0%)	$1.1M	0.0%	-84.93%	0
JANUS HENDERSON GROUP PLC	Exited	0(-100.0%)	$228,357	0.0%	-67.94%	0
Ensign Peak Advisors, Inc	Exited	0(-100.0%)	$124,337	0.0%	-88.01%	0
Pacer Advisors, Inc.	Exited	0(-100.0%)	$5.2M	0.0%	-17.33%	0
Mariner, LLC	Exited	0(-100.0%)	$256,586	0.0%	-17.33%	0
Zurcher Kantonalbank (Zurich Cantonalbank)	Exited	0(-100.0%)	$250,236	0.0%	-76.78%	0
Allspring Global Investments Holdings, LLC	Exited	0(-100.0%)	$3.6M	0.0%	-17.33%	0
PUBLIC SECTOR PENSION INVESTMENT BOARD	Exited	0(-100.0%)	$2.3M	0.0%	-60.21%	0
Tidal Investments LLC	Exited	0(-100.0%)	$203,767	0.0%	-70.12%	0
CAPSTONE INVESTMENT ADVISORS, LLC	Exited	0(-100.0%)	$275,108	0.0%	-17.33%	0
BANK OF MONTREAL /CAN/	Exited	0(-100.0%)	$226,296	0.0%	-62.74%	0
NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO	Exited	0(-100.0%)	$504	0.0%	-17.33%	0
NORDEA INVESTMENT MANAGEMENT AB	Exited	0(-100.0%)	$1.9M	0.0%	-69.52%	0
M&G Plc	Exited	0(-100.0%)	$8.3M	0.0%	-24.72%	0
FIRST TRUST ADVISORS LP	Exited	0(-100.0%)	$3.2M	0.0%	-61.99%	0
Fisher Asset Management, LLC	Exited	0(-100.0%)	$248,850	0.0%	-83.04%	0

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