HONEST CO INC (HNST) is held by 91 institutional investors that disclose positions via SEC 13F filings. The largest disclosed holder is BlackRock, Inc. as of Q1 2026.

Are institutions buying or selling HNST?

In Q1 2026, 51 institutions opened or increased positions in HONEST CO INC while 42 reduced or exited — a net buying quarter.

What is the Smart Money Verdict on HNST?

The Smart Money Verdict combines four independent sources (institutional 13F activity, insider trades, activist filings, and congressional trades) into a single assessment for HONEST CO INC.

How many hedge funds hold HNST?

91 institutional investors report holding HONEST CO INC (HNST) as of Q1 2026, based on SEC 13F filings.

Is institutional money flowing into HNST?

As of Q1 2026, tracked institutions in HONEST CO INC show 51 buyers versus 42 sellers — net inflows.

HONEST CO INC

HNST·438333106·US·Common Stock·Consumer Defensive - Household & Personal Products-13D/G

Holders

Avg rating(24 Elite)

$107.4M

Total Value

55% (98)

Fund Consensus

51 buying - 42 selling

Smart Money Verdict

View all

Held by 91 funds

24 elite

Who's Trading

Activist

The Vanguard Group0.0%Mar 27, 2026

InsiderVEvon Kunssberg EtienneSell $46KMar 9, 2026

InsiderVCVernon CarlaSell $369KMar 5, 2026

InsiderSBSheehey BrendanSell $64KMar 5, 2026

InsiderWSWinchell StephenSell $61KMar 5, 2026

InsiderSTSternweis ThomasSell $42KMar 5, 2026

InsiderMJMayle JonathanSell $36KMar 5, 2026

InsiderBLBall Dorria L.Sell $43KMar 5, 2026

InsiderVEvon Kunssberg EtienneSell $35KMar 5, 2026

ActivistPOPortolan Capital Management, LLC4.3%Feb 17, 2026

View all insider trades View all activist filings

13F: Mar 31, 2026Insider & Congress: Updated regularly

Fund	Action	Shares	Value	Weight	Est. P&L	Conviction
BlackRock, Inc.	Decreased	6.6M(-0.1%)	$19.3M	0.0%	-39.04%	0
VAVANGUARD CAPITAL MANAGEMENT LLC	New	4.2M	$12.5M	0.0%	+41.20%	39
GEODE CAPITAL MANAGEMENT, LLC	Increased	2.4M(+3.9%)	$7.1M	0.0%	-16.96%	28
MWMARSHALL WACE, LLP	New	1.9M	$5.6M	0.0%	+41.20%	37
STATE STREET CORP	Increased	1.9M(+1.7%)	$5.6M	0.0%	+0.09%	27
CITADEL ADVISORS LLC	Increased	1.9M(+100.6%)	$5.5M	0.0%	+8.57%	44
VPVANGUARD PORTFOLIO MANAGEMENT LLC	New	1.7M	$5.1M	0.0%	+41.20%	37
DIMENSIONAL FUND ADVISORS LP	Decreased	1.5M(-12.4%)	$4.5M	0.0%	-0.91%	0
AQR CAPITAL MANAGEMENT LLC	Increased	1.4M(+1812.2%)	$4.2M	0.0%	+39.08%	43
AMERIPRISE FINANCIAL INC	Increased	1.4M(+1.1%)	$4.2M	0.0%	-9.23%	27
JANE STREET GROUP, LLC	Increased	1.1M(+116.6%)	$3.2M	0.0%	+23.70%	43
FMR LLC	Decreased	866,251(-4.1%)	$2.5M	0.0%	-26.96%	0
CITIGROUP INC	Decreased	784,008(-12.3%)	$2.3M	0.0%	+29.95%	0
NORTHERN TRUST CORP	Increased	720,241(+4.9%)	$2.1M	0.0%	-10.41%	27
UBS Group AG	Decreased	704,081(-30.6%)	$2.1M	0.0%	+3.51%	0
VFVANGUARD FIDUCIARY TRUST CO	New	699,098	$2.1M	0.0%	+41.20%	36
GOLDMAN SACHS GROUP INC	Decreased	646,046(-57.5%)	$1.9M	0.0%	-10.46%	0
TUDOR INVESTMENT CORP ET AL	New	509,147	$1.5M	0.0%	+41.20%	35
VICTORY CAPITAL MANAGEMENT INC	Decreased	456,312(-37.0%)	$1.3M	0.0%	-28.15%	0
SUSQUEHANNA INTERNATIONAL GROUP, LLP	Decreased	454,731(-56.5%)	$1.3M	0.0%	+1.38%	0