AMPLIFY ETF TR (IPAY) is held by 34 institutional investors that disclose positions via SEC 13F filings. The largest disclosed holder is PNC FINANCIAL SERVICES GROUP, INC. as of Q2 2026.

Are institutions buying or selling IPAY?

In Q2 2026, 2 institutions opened or increased positions in AMPLIFY ETF TR while 27 reduced or exited — a net selling quarter.

What is the Smart Money Verdict on IPAY?

HoldingsIntel scores AMPLIFY ETF TR across four independent sources (institutional 13F activity, insider trades, activist filings, and congressional trades) — with 2 of the 4 carrying data for IPAY. In Q2 2026, the institutional leg showed net outflows: 2 buying versus 27 selling.

How many hedge funds hold IPAY?

34 institutional investors report holding AMPLIFY ETF TR (IPAY) as of Q2 2026, based on SEC 13F filings.

Is institutional money flowing into IPAY?

As of Q2 2026, tracked institutions in AMPLIFY ETF TR show 2 buyers versus 27 sellers — net outflows.

AMPLIFY ETF TR

IPAY·032108656·US·ETF-13D/G

Holders

(5 Elite)

$21.2M

Total Value

7% (29)

Consensus

2 buying - 27 selling

13F: Jun 30, 2026Insider & Congress: Updated regularly

Smart Money Verdict

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Held by 34 funds

5 elite

Who's Trading

Source dates: Price Oct 14, 2026 · Insiders none · Activists Feb 6, 2026 · Congress none

Activist

The PNC Financial Services Group, Inc.4.4%Feb 6, 2026

View all activist filings

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	Action
PNC FINANCIAL SERVICES GROUP, INC.	Decreased	178,615(-3.0%)	$8.2M	0.0%	-4.89%	0
SUSQUEHANNA INTERNATIONAL GROUP, LLP	Decreased	44,154(-27.3%)	$2M	0.0%	-9.82%	0
LPL Financial LLC	Decreased	41,120(-16.9%)	$1.9M	0.0%	-7.21%	0
ROYAL BANK OF CANADA	Decreased	38,595(-7.1%)	$1.8M	0.0%	-3.99%	0
PRUDENTIAL PLC	Decreased	32,834(-15.8%)	$1.5M	0.0%	-11.67%	0
OSAIC HOLDINGS, INC.	Decreased	16,008(-2.4%)	$738,106	0.0%	-11.31%	0
Cetera Investment Advisers	Decreased	13,839(-6.0%)	$637,996	0.0%	-5.34%	0
COMMONWEALTH EQUITY SERVICES, LLC	Decreased	13,430(-4.0%)	$619,135	0.0%	-5.42%	0
FWFocus Partners Wealth	Decreased	11,273(-13.9%)	$519,717	0.0%	-4.02%	0
STIFEL FINANCIAL CORP	Decreased	11,091(-19.2%)	$511,297	0.0%	+2.18%	0
RAYMOND JAMES FINANCIAL INC	Decreased	10,818(-21.1%)	$498,710	0.0%	-13.20%	0
Wealthfront Advisers LLC	Decreased	8,575(-12.4%)	$395,308	0.0%	+4.56%	0
Financial Engines Advisors L.L.C.	Decreased	7,735(-88.5%)	$356,584	0.0%	-4.94%	0
Savant Capital, LLC	New	5,811	$299,834	0.0%	+6.38%	32
BLAIR WILLIAM & CO/IL	Unchanged	6,115	$281,902	0.0%	-1.84%	0
Cerity Partners LLC	Decreased	5,633(-60.7%)	$260,000	0.0%	+7.99%	0
MORGAN STANLEY	Decreased	3,503(-24.7%)	$161,488	0.0%	-5.71%	0
CITIGROUP INC	Decreased	2,795(-14.9%)	$128,850	0.0%	-5.06%	0
BANK OF MONTREAL /CAN/	Decreased	1,422(-8.1%)	$65,554	0.0%	-6.51%	0
BARCLAYS PLC	Unchanged	1,182	$54,490	0.0%	-5.42%	0

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High Conviction Moves-Smart Money Convergence-Fund Consensus-Double-Down Detection

Data sourced from four public-disclosure sources: SEC 13F, Form 4, 13D/13G, and House/Senate STOCK Act disclosures. Not financial advice. Full disclaimer

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