AMPLIFY ETF TR (IPAY) is held by 38 institutional investors that disclose positions via SEC 13F filings. The largest disclosed holder is PNC FINANCIAL SERVICES GROUP, INC. as of Q1 2026.

Are institutions buying or selling IPAY?

In Q1 2026, 16 institutions opened or increased positions in AMPLIFY ETF TR while 16 reduced or exited — a balanced quarter.

What is the Smart Money Verdict on IPAY?

The Smart Money Verdict combines four independent sources (institutional 13F activity, insider trades, activist filings, and congressional trades) into a single assessment for AMPLIFY ETF TR.

How many hedge funds hold IPAY?

38 institutional investors report holding AMPLIFY ETF TR (IPAY) as of Q1 2026, based on SEC 13F filings.

Is institutional money flowing into IPAY?

As of Q1 2026, tracked institutions in AMPLIFY ETF TR show 16 buyers versus 16 sellers — balanced flow.

AMPLIFY ETF TR

IPAY·032108656·US·ETF·Unknown - Unknown-13D/G

Holders

Avg rating(13 Elite)

$26M

Total Value

50% (40)

Fund Consensus

16 buying - 16 selling

Smart Money Verdict

View all

Held by 38 funds

13 elite

Who's Trading

Activist

The PNC Financial Services Group, Inc.4.4%Feb 6, 2026

View all activist filings

13F: Mar 31, 2026Insider & Congress: Updated regularly

Fund	Action	Shares	Value	Weight	Est. P&L	Conviction
PNC FINANCIAL SERVICES GROUP, INC.	Decreased	184,216(-17.2%)	$7.9M	0.0%	-6.36%	0
Financial Engines Advisors L.L.C.	Increased	66,977(+6.5%)	$2.9M	0.0%	-6.41%	28
SUSQUEHANNA INTERNATIONAL GROUP, LLP	Increased	60,748(+2.5%)	$2.6M	0.0%	-11.22%	27
LPL Financial LLC	Decreased	49,513(-8.6%)	$2.1M	0.0%	-8.65%	0
ROYAL BANK OF CANADA	Increased	41,543(+9.3%)	$1.8M	0.0%	-14.78%	28
PRUDENTIAL PLC	Increased	39,010(+12.4%)	$1.7M	0.0%	-13.04%	29
JANE STREET GROUP, LLC	Decreased	17,481(-41.1%)	$748,187	0.0%	-9.11%	0
OSAIC HOLDINGS, INC.	Decreased	16,394(-18.8%)	$701,831	0.0%	-12.69%	0
Cetera Investment Advisers	Increased	14,722(+0.7%)	$630,106	0.0%	-6.80%	25
Cerity Partners LLC	New	14,333	$613,000	0.0%	+6.32%	34
COMMONWEALTH EQUITY SERVICES, LLC	Decreased	13,990(-8.2%)	$598,761	0.0%	-6.89%	0
STIFEL FINANCIAL CORP	Increased	13,732(+156.6%)	$587,732	0.0%	+0.59%	39
RAYMOND JAMES FINANCIAL INC	Decreased	13,705(-10.4%)	$586,574	0.0%	-14.54%	0
FWFocus Partners Wealth	Increased	13,087(+32.2%)	$560,154	0.0%	-6.67%	31
CITADEL ADVISORS LLC	New	11,780	$504,184	0.0%	+6.32%	33
Wealthfront Advisers LLC	Increased	9,792(+10.3%)	$419,098	0.0%	+2.94%	26
BLAIR WILLIAM & CO/IL	Unchanged	6,115	$261,722	0.0%	-3.36%	0
Corient Private Wealth LLC	Decreased	4,715(-2.7%)	$201,802	0.0%	-8.61%	0
MORGAN STANLEY	Decreased	4,653(-6.3%)	$199,148	0.0%	-7.17%	0
CITIGROUP INC	Decreased	3,283(-5.7%)	$140,512	0.0%	-16.16%	0