PURPLE INNOVATION INC

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PRPL·74640Y106·US·equity·Consumer Cyclical - Furnishings, Fixtures & Appliances-Activist

PRPL (PURPLE INNOVATION INC) is held by 37 institutional investors as of Q1 2026. Largest holders: WASATCH ADVISORS LP ($3.4M), BlackRock, Inc. ($691,267), MILLENNIUM MANAGEMENT LLC ($561,209). Net institutional sentiment: Mixed.

37

Holders

Avg rating

$7.3M

Total Value

38% (41)

Fund Consensus

12 buying - 20 selling

Smart Money Verdict

View all

45Weak MomentumSplit Signals

Institutional (13F)40

Insider (Form 4)51

Activist (13D/13G)50

Congressional (STOCK Act)

No data

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See how PRPL's score breaks down across 4 SEC sources

Holder Quality

0

★★★★★

Elite

12

★★★★

Strong

14

★★★

Solid

11

★★

Below

4

★

Weak

Held by 37 funds

Who's Trading

InsiderLGLucian Robert GerardBuy $29KMay 4, 2026

ActivistSISOMNIGROUP INTERNATIONAL INC.6.9%Aug 14, 2025

ActivistCOColiseum Capital Management, LLC49.9%May 6, 2025

View all insider tradesView all activist filings

13F: Mar 31, 2026Insider & Congress: Updated regularly

Positions (37)History

AllNewIncreasedHeldDecreasedExited

Fund	Action	Shares	Value	Weight	Est. P&L	Conviction
WASATCH ADVISORS LP	Decreased	5.1M(-0.9%)	$3.4M	0.0%	-77.16%	0
BlackRock, Inc.	Decreased	1M(-0.5%)	$691,267	0.0%	-49.40%	0
MILLENNIUM MANAGEMENT LLC	Decreased	848,774(-9.5%)	$561,209	0.0%	-40.85%	0
RENAISSANCE TECHNOLOGIES LLC	Decreased	677,654(-11.8%)	$448,065	0.0%	-57.14%	0
GEODE CAPITAL MANAGEMENT, LLC	Increased	676,083(+8.2%)	$447,128	0.0%	-96.62%	18
JACOBS LEVY EQUITY MANAGEMENT, INC	Decreased	608,180(-23.4%)	$402,129	0.0%	-57.14%	0
JPMORGAN CHASE & CO	Decreased	328,635(-43.7%)	$213,087	0.0%	-46.93%	0
CHARLES SCHWAB INVESTMENT MANAGEMENT INC	Increased	287,012(+1.1%)	$189,772	0.0%	-97.01%	16
STATE STREET CORP	Unchanged	259,838	$171,805	0.0%	-58.22%	0
TUDOR INVESTMENT CORP ET AL	Unchanged	150,649	$99,609	0.0%	-92.47%	0
GOLDMAN SACHS GROUP INC	Increased	146,277(+20.0%)	$96,718	0.0%	-45.01%	18
MML INVESTORS SERVICES, LLC	Increased	131,951(+8.2%)	$87,246	0.0%	-41.42%	23
XTX Topco Ltd	Increased	116,224(+0.8%)	$76,847	0.0%	-41.43%	21
Corient Private Wealth LLC	Unchanged	103,500	$68,434	0.0%	-91.23%	0
NORTHERN TRUST CORP	Unchanged	97,227	$64,286	0.0%	-97.44%	0
LPL Financial LLC	Increased	76,498(+43.0%)	$50,580	0.0%	-40.17%	19
CITADEL ADVISORS LLC	Decreased	64,822(-51.2%)	$42,860	0.0%	-42.51%	0
JANE STREET GROUP, LLC	Decreased	64,423(-57.1%)	$42,597	0.0%	-40.95%	0
UBS Group AG	Increased	57,511(+183.0%)	$38,015	0.0%	-46.48%	22
MAI Capital Management	Unchanged	50,000	$33,060	0.0%	-40.85%	0

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High Conviction Moves-Signal Convergence-Fund Consensus-Double-Down Signals

Data sourced from four SEC data sources: 13F, Form 4, 13D/13G, and STOCK Act. Not financial advice. Full disclaimer