PURPLE INNOVATION INC (PRPL) is held by 35 institutional investors that disclose positions via SEC 13F filings. The largest disclosed holder is WASATCH ADVISORS LP as of Q2 2026.

Are institutions buying or selling PRPL?

In Q2 2026, 8 institutions opened or increased positions in PURPLE INNOVATION INC while 19 reduced or exited — a net selling quarter.

What is the Smart Money Verdict on PRPL?

HoldingsIntel scores PURPLE INNOVATION INC across four independent sources (institutional 13F activity, insider trades, activist filings, and congressional trades) — with 2 of the 4 carrying data for PRPL. In Q2 2026, the institutional leg showed net outflows: 8 buying versus 19 selling.

How many hedge funds hold PRPL?

35 institutional investors report holding PURPLE INNOVATION INC (PRPL) as of Q2 2026, based on SEC 13F filings.

Is institutional money flowing into PRPL?

As of Q2 2026, tracked institutions in PURPLE INNOVATION INC show 8 buyers versus 19 sellers — net outflows.

PURPLE INNOVATION INC

PRPL·74640Y106·US·Common Stock·Consumer Cyclical - Furnishings, Fixtures & Appliances-Activist

Holders

$4.5M

Total Value

30% (27)

Consensus

8 buying - 19 selling

13F: Jun 30, 2026Insider & Congress: Updated regularly

Smart Money Verdict

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Held by 35 funds

Who's Trading

Source dates: Price Oct 12, 2026 · Insiders May 6, 2026 · Activists Aug 14, 2025 · Congress none

InsiderLGLucian Robert GerardBuy $29KMay 4, 2026

InsiderKSKERBY JEFFERY SCOTTExercise 14K shMar 31, 2026

InsiderDRDeMartini RobertExercise 80K shMar 31, 2026

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	Action
WASATCH ADVISORS LP	Unchanged	5.1M	$1.8M	0.0%	-95.89%	0
VAVANGUARD CAPITAL MANAGEMENT LLC	Decreased	2.2M(-2.0%)	$789,147	0.0%	-88.68%	0
BlackRock, Inc.	Decreased	1M	$373,218	0.0%	-90.41%	0
MILLENNIUM MANAGEMENT LLC	Decreased	727,895(-14.2%)	$259,859	0.0%	-89.74%	0
GEODE CAPITAL MANAGEMENT, LLC	Decreased	617,869(-8.6%)	$220,638	0.0%	-99.41%	0
JACOBS LEVY EQUITY MANAGEMENT, INC	Unchanged	608,180	$217,120	0.0%	-91.99%	0
GOLDMAN SACHS GROUP INC	Increased	315,877(+115.9%)	$112,768	0.0%	-86.04%	24
VFVANGUARD FIDUCIARY TRUST CO	Unchanged	308,521	$110,142	0.0%	-88.68%	0
CHARLES SCHWAB INVESTMENT MANAGEMENT INC	Decreased	282,242(-1.7%)	$100,760	0.0%	-99.48%	0
STATE STREET CORP	Unchanged	259,838	$92,762	0.0%	-92.53%	0
UBS Group AG	Increased	156,167(+171.5%)	$55,751	0.0%	-85.16%	23
TUDOR INVESTMENT CORP ET AL	Unchanged	150,649	$53,782	0.0%	-98.63%	0
NORTHERN TRUST CORP	Increased	137,104(+41.0%)	$48,946	0.0%	-99.37%	19
MML INVESTORS SERVICES, LLC	Decreased	128,993(-2.2%)	$46,051	0.0%	-89.14%	0
Qube Research & Technologies Ltd	Increased	118,352(+383.5%)	$42,252	0.0%	-82.76%	22
LPL Financial LLC	Increased	100,119(+30.9%)	$35,742	0.0%	-88.04%	17
SIMPLEX TRADING, LLC	Increased	59,705(+27.6%)	$21,314	0.0%	-87.80%	16
MAI Capital Management	Unchanged	50,000	$17,850	0.0%	-89.74%	0
RENAISSANCE TECHNOLOGIES LLC	Decreased	43,477(-93.6%)	$15,521	0.0%	-91.99%	0
VGVanguard Global Advisers, LLC	Unchanged	30,040	$10,724	0.0%	-88.68%	0

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High Conviction Moves-Smart Money Convergence-Fund Consensus-Double-Down Detection

Data sourced from four public-disclosure sources: SEC 13F, Form 4, 13D/13G, and House/Senate STOCK Act disclosures. Not financial advice. Full disclaimer

PURPLE INNOVATION INC

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