PURPLE INNOVATION INC (PRPL) is held by 41 institutional investors that disclose positions via SEC 13F filings. The largest disclosed holder is WASATCH ADVISORS LP as of Q1 2026.

Are institutions buying or selling PRPL?

In Q1 2026, 16 institutions opened or increased positions in PURPLE INNOVATION INC while 19 reduced or exited — a net selling quarter.

What is the Smart Money Verdict on PRPL?

The Smart Money Verdict combines four independent sources (institutional 13F activity, insider trades, activist filings, and congressional trades) into a single assessment for PURPLE INNOVATION INC.

How many hedge funds hold PRPL?

41 institutional investors report holding PURPLE INNOVATION INC (PRPL) as of Q1 2026, based on SEC 13F filings.

Is institutional money flowing into PRPL?

As of Q1 2026, tracked institutions in PURPLE INNOVATION INC show 16 buyers versus 19 sellers — net outflows.

PURPLE INNOVATION INC

PRPL·74640Y106·US·Common Stock·Consumer Cyclical - Furnishings, Fixtures & Appliances-Activist

Holders

Avg rating(8 Elite)

$9M

Total Value

46% (44)

Fund Consensus

16 buying - 19 selling

Smart Money Verdict

View all

Held by 41 funds

8 elite

Who's Trading

InsiderLGLucian Robert GerardBuy $29KMay 4, 2026

ActivistSISOMNIGROUP INTERNATIONAL INC.6.9%Aug 14, 2025

ActivistCOColiseum Capital Management, LLC49.9%May 6, 2025

View all insider trades View all activist filings

13F: Mar 31, 2026Insider & Congress: Updated regularly

Fund	Action	Shares	Value	Weight	Est. P&L	Conviction
WASATCH ADVISORS LP	Decreased	5.1M(-0.9%)	$3.4M	0.0%	-63.03%	0
VAVANGUARD CAPITAL MANAGEMENT LLC	New	2.3M	$1.5M	0.0%	-51.47%	39
BlackRock, Inc.	Decreased	1M(-0.5%)	$691,267	0.0%	-60.24%	0
MILLENNIUM MANAGEMENT LLC	Decreased	848,774(-9.5%)	$561,209	0.0%	-53.52%	0
RENAISSANCE TECHNOLOGIES LLC	Decreased	677,654(-11.8%)	$448,065	0.0%	-66.33%	0
GEODE CAPITAL MANAGEMENT, LLC	Increased	676,083(+8.2%)	$447,128	0.0%	-97.34%	18
JACOBS LEVY EQUITY MANAGEMENT, INC	Decreased	608,180(-23.4%)	$402,129	0.0%	-66.33%	0
JPMORGAN CHASE & CO	Decreased	328,635(-43.7%)	$213,087	0.0%	-58.30%	0
VFVANGUARD FIDUCIARY TRUST CO	New	308,521	$203,932	0.0%	-51.47%	32
CHARLES SCHWAB INVESTMENT MANAGEMENT INC	Increased	287,012(+1.1%)	$189,772	0.0%	-97.65%	16
STATE STREET CORP	Unchanged	259,838	$171,805	0.0%	-67.17%	0
TUDOR INVESTMENT CORP ET AL	Unchanged	150,649	$99,609	0.0%	-94.08%	0
GOLDMAN SACHS GROUP INC	Increased	146,277(+20.0%)	$96,718	0.0%	-56.79%	18
MML INVESTORS SERVICES, LLC	Increased	131,951(+8.2%)	$87,246	0.0%	-53.97%	23
XTX Topco Ltd	Increased	116,224(+0.8%)	$76,847	0.0%	-53.98%	21
Corient Private Wealth LLC	Unchanged	103,500	$68,434	0.0%	-93.11%	0
NORTHERN TRUST CORP	Unchanged	97,227	$64,286	0.0%	-97.99%	0
LPL Financial LLC	Increased	76,498(+43.0%)	$50,580	0.0%	-52.99%	19
CITADEL ADVISORS LLC	Decreased	64,822(-51.2%)	$42,860	0.0%	-54.83%	0
JANE STREET GROUP, LLC	Decreased	64,423(-57.1%)	$42,597	0.0%	-53.61%	0