INNOVATOR ETFS TRUST (SFLR) is held by 40 institutional investors that disclose positions via SEC 13F filings. The largest disclosed holder is BANK OF AMERICA CORP /DE/ as of Q1 2026.

Are institutions buying or selling SFLR?

In Q1 2026, 31 institutions opened or increased positions in INNOVATOR ETFS TRUST while 10 reduced or exited — a net buying quarter.

What is the Smart Money Verdict on SFLR?

The Smart Money Verdict combines four independent sources (institutional 13F activity, insider trades, activist filings, and congressional trades) into a single assessment for INNOVATOR ETFS TRUST.

How many hedge funds hold SFLR?

40 institutional investors report holding INNOVATOR ETFS TRUST (SFLR) as of Q1 2026, based on SEC 13F filings.

Is institutional money flowing into SFLR?

As of Q1 2026, tracked institutions in INNOVATOR ETFS TRUST show 31 buyers versus 10 sellers — net inflows.

INNOVATOR ETFS TRUST

SFLR·45783Y673·US·ETF·Unknown - Unknown

Holders

(6 Elite)

$588.1M

Total Value

76% (41)

Consensus

31 buying - 10 selling

13F: Mar 31, 2026Insider & Congress: Updated regularly

Smart Money Verdict

View all

Held by 40 funds

6 elite

No recent insider, activist, or congressional trades found for this stock

Fund	Action	Shares	Value	Weight	Est. P&L	Conviction
BANK OF AMERICA CORP /DE/	Increased	5.9M(+1.2%)	$209.6M	0.0%	+7.32%	31
LPL Financial LLC	Increased	4.6M(+7.8%)	$162.5M	0.0%	+18.70%	33
COMMONWEALTH EQUITY SERVICES, LLC	Decreased	1.6M(-19.1%)	$55.2M	0.1%	+20.95%	0
ENVESTNET ASSET MANAGEMENT INC	Increased	567,059(+39.6%)	$20.1M	0.0%	+17.68%	38
OSAIC HOLDINGS, INC.	Decreased	482,185(-2.7%)	$17.1M	0.0%	+29.37%	0
RAYMOND JAMES FINANCIAL INC	Increased	432,361(+110.3%)	$15.3M	0.0%	+7.30%	45
Cetera Investment Advisers	Increased	382,879(+33.5%)	$13.6M	0.0%	+13.92%	36
HighTower Advisors, LLC	Increased	363,843(+8.5%)	$12.9M	0.0%	+15.11%	30
Rockefeller Capital Management L.P.	Increased	268,650(+53.3%)	$9.5M	0.0%	+5.40%	39
MML INVESTORS SERVICES, LLC	Increased	248,541(+4.0%)	$8.8M	0.0%	+18.43%	29
AE Wealth Management LLC	Increased	247,244(+27.0%)	$8.8M	0.0%	+22.68%	34
Farther Finance Advisors, LLC	Increased	232,287(+40.7%)	$8.3M	0.1%	+10.26%	37
Private Advisor Group, LLC	Increased	218,030(+13.4%)	$7.7M	0.0%	+12.57%	31
Kestra Advisory Services, LLC	Increased	186,753(+12.3%)	$6.6M	0.0%	+20.83%	31
Steward Partners Investment Advisory, LLC	Decreased	143,421(-6.2%)	$5.1M	0.0%	+27.54%	0
NewEdge Advisors, LLC	Increased	136,113(+5.3%)	$4.8M	0.0%	+14.37%	28
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC	Decreased	116,747(-0.3%)	$4.2M	0.0%	+20.32%	0
OneDigital Investment Advisors LLC	New	104,543	$3.7M	0.0%	+6.26%	37
Mariner, LLC	Increased	72,945(+14.8%)	$2.6M	0.0%	+16.00%	30
SUSQUEHANNA INTERNATIONAL GROUP, LLP	Increased	51,507(+270.6%)	$1.8M	0.0%	+9.54%	42