INNOVATOR ETFS TRUST (UMAR) is held by 18 institutional investors that disclose positions via SEC 13F filings. The largest disclosed holder is Kestra Advisory Services, LLC as of Q2 2026.

Are institutions buying or selling UMAR?

In Q2 2026, 7 institutions opened or increased positions in INNOVATOR ETFS TRUST while 11 reduced or exited — a net selling quarter.

What is the Smart Money Verdict on UMAR?

HoldingsIntel scores INNOVATOR ETFS TRUST across four independent sources (institutional 13F activity, insider trades, activist filings, and congressional trades) — with 2 of the 4 carrying data for UMAR. In Q2 2026, the institutional leg showed net outflows: 7 buying versus 11 selling.

How many hedge funds hold UMAR?

18 institutional investors report holding INNOVATOR ETFS TRUST (UMAR) as of Q2 2026, based on SEC 13F filings.

Is institutional money flowing into UMAR?

As of Q2 2026, tracked institutions in INNOVATOR ETFS TRUST show 7 buyers versus 11 sellers — net outflows.

INNOVATOR ETFS TRUST

UMAR·45782C375·US·ETF-13D/G

Holders

(2 Elite)

$27.3M

Total Value

39% (18)

Consensus

7 buying - 11 selling

13F: Jun 30, 2026Insider & Congress: Updated regularly

Smart Money Verdict

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Held by 18 funds

2 elite

Who's Trading

Source dates: Price Oct 12, 2026 · Insiders none · Activists Sep 2, 2026 · Congress none

ActivistBRBrookstone Capital Management, LLC0.9%Sep 2, 2026

ActivistBRBrookstone Capital Management, LLC30.3%May 4, 2026

View all activist filings

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	Action
Kestra Advisory Services, LLC	Decreased	110,345(-15.2%)	$4.7M	0.0%	+17.92%	0
OSAIC HOLDINGS, INC.	Increased	99,845(+10.5%)	$4.2M	0.0%	+31.93%	30
RAYMOND JAMES FINANCIAL INC	Decreased	93,325(-14.4%)	$3.9M	0.0%	+11.46%	0
COMMONWEALTH EQUITY SERVICES, LLC	Decreased	78,154(-17.1%)	$3.3M	0.0%	+34.33%	0
Cetera Investment Advisers	Decreased	58,491(-6.6%)	$2.5M	0.0%	+22.48%	0
SUSQUEHANNA INTERNATIONAL GROUP, LLP	Increased	43,397(+165.8%)	$1.8M	0.0%	+8.69%	42
ENVESTNET ASSET MANAGEMENT INC	Decreased	34,451(-9.7%)	$1.5M	0.0%	+21.15%	0
TRUIST FINANCIAL CORP	Increased	28,831(+0.7%)	$1.2M	0.0%	+48.95%	25
MML INVESTORS SERVICES, LLC	Increased	26,047(+73.0%)	$1.1M	0.0%	+10.04%	38
HighTower Advisors, LLC	New	19,520	$824,628	0.0%	+3.08%	34
LPL Financial LLC	Increased	11,751(+1.4%)	$496,424	0.0%	+24.86%	24
MORGAN STANLEY	Increased	11,721(+803.0%)	$495,157	0.0%	+3.97%	26
FWFocus Partners Wealth	Decreased	11,528(-0.4%)	$487,004	0.0%	+22.56%	0
AE Wealth Management LLC	Decreased	7,291(-8.8%)	$308,010	0.0%	+31.21%	0
Aptus Capital Advisors, LLC	Unchanged	7,220	$305,011	0.0%	+14.83%	0
Farther Finance Advisors, LLC	Decreased	2,158(-69.8%)	$91,165	0.0%	+8.16%	0
Steward Partners Investment Advisory, LLC	Unchanged	1,482	$62,608	0.0%	+29.18%	0
BARCLAYS PLC	Unchanged	1,298	$54,834	0.0%	+11.60%	0
MAI Capital Management	Exited	0(-100.0%)	$75,904	0.0%	+4.39%	0
JPMORGAN CHASE & CO	Exited	0(-100.0%)	$175,697	0.0%	+4.39%	0

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High Conviction Moves-Smart Money Convergence-Fund Consensus-Double-Down Detection

Data sourced from four public-disclosure sources: SEC 13F, Form 4, 13D/13G, and House/Senate STOCK Act disclosures. Not financial advice. Full disclaimer

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