INNOVATOR ETFS TRUST (UMAY) is held by 17 institutional investors that disclose positions via SEC 13F filings. The largest disclosed holder is Kestra Advisory Services, LLC as of Q1 2026.

Are institutions buying or selling UMAY?

In Q1 2026, 4 institutions opened or increased positions in INNOVATOR ETFS TRUST while 10 reduced or exited — a net selling quarter.

What is the Smart Money Verdict on UMAY?

The Smart Money Verdict combines four independent sources (institutional 13F activity, insider trades, activist filings, and congressional trades) into a single assessment for INNOVATOR ETFS TRUST.

How many hedge funds hold UMAY?

17 institutional investors report holding INNOVATOR ETFS TRUST (UMAY) as of Q1 2026, based on SEC 13F filings.

Is institutional money flowing into UMAY?

As of Q1 2026, tracked institutions in INNOVATOR ETFS TRUST show 4 buyers versus 10 sellers — net outflows.

INNOVATOR ETFS TRUST

UMAY·45782C292·US·ETF·Unknown - Unknown-13D/G

Holders

Avg rating(9 Elite)

$16.1M

Total Value

29% (18)

Fund Consensus

4 buying - 10 selling

Smart Money Verdict

View all

Held by 17 funds

9 elite

Who's Trading

ActivistBRBrookstone Capital Management, LLC36.1%Jun 3, 2026

View all activist filings

13F: Mar 31, 2026Insider & Congress: Updated regularly

Fund	Action	Shares	Value	Weight	Est. P&L	Conviction
Kestra Advisory Services, LLC	Increased	67,943(+1.3%)	$2.5M	0.0%	+21.56%	26
SUSQUEHANNA INTERNATIONAL GROUP, LLP	New	51,988	$1.9M	0.0%	+3.72%	36
COMMONWEALTH EQUITY SERVICES, LLC	Decreased	39,856(-0.4%)	$1.5M	0.0%	+32.71%	0
OSAIC HOLDINGS, INC.	Decreased	39,119(-12.4%)	$1.4M	0.0%	+24.41%	0
Cetera Investment Advisers	Decreased	36,805(-1.3%)	$1.4M	0.0%	+19.71%	0
RAYMOND JAMES FINANCIAL INC	Decreased	35,164(-11.4%)	$1.3M	0.0%	+9.47%	0
ENVESTNET ASSET MANAGEMENT INC	Decreased	34,801(-15.9%)	$1.3M	0.0%	+21.14%	0
TRUIST FINANCIAL CORP	Decreased	24,974(-27.2%)	$920,689	0.0%	+34.64%	0
CITADEL ADVISORS LLC	Increased	22,085(+76.5%)	$813,112	0.0%	+4.09%	38
LPL Financial LLC	Decreased	20,132(-2.4%)	$741,208	0.0%	+30.85%	0
MFMerit Financial Group, LLC	Unchanged	15,670	$576,929	0.0%	+4.37%	0
Allworth Financial LP	Unchanged	15,362	$565,589	0.0%	+19.61%	0
MML INVESTORS SERVICES, LLC	Decreased	9,951(-53.9%)	$366,370	0.0%	+16.88%	0
Steward Partners Investment Advisory, LLC	Unchanged	9,194	$338,499	0.0%	+30.52%	0
AE Wealth Management LLC	Decreased	8,671(-0.1%)	$319,244	0.0%	+19.36%	0
ROYAL BANK OF CANADA	Unchanged	5,767	$212,000	0.0%	+13.21%	0
UBS Group AG	Increased	278(+25.8%)	$10,235	0.0%	+4.24%	14
BARCLAYS PLC	Exited	0(-100.0%)	$4,023	0.0%	+1.72%	0