Vanguard Div Appreciation ETF (VIG) is held by institutional investors who disclose positions via SEC 13F filings. View the full list of institutional holders on HoldingsIntel.

Are institutions buying or selling VIG?

HoldingsIntel tracks quarter-over-quarter changes in institutional positions for Vanguard Div Appreciation ETF, showing new buyers, position increases, decreases, and exits with conviction-weighted sentiment.

What is the Smart Money Verdict on VIG?

The Smart Money Verdict combines four independent signals (institutional 13F activity, insider trades, activist filings, and congressional trades) into a single assessment for Vanguard Div Appreciation ETF.

Is institutional money flowing into VIG?

161 institutional investors hold Vanguard Div Appreciation ETF (VIG). View detailed buyer/seller breakdown on HoldingsIntel.

What do hedge funds think about VIG?

Track institutional sentiment and conviction scores for Vanguard Div Appreciation ETF (VIG) including Smart Money Verdict and position changes on HoldingsIntel.

Vanguard Div Appreciation ETF

VIG·921908844·US·etf·Unknown - Unknown

DIV APP ETF

VIG (Vanguard Div Appreciation ETF) is held by 161 institutional investors as of Q4 2025. Largest holders: BANK OF AMERICA CORP /DE/ ($5.4B), MORGAN STANLEY ($2.8B), WELLS FARGO & COMPANY/MN ($2.4B). Net institutional sentiment: Mixed.

161

Holders

Avg rating(19 Elite)

$33.9B

Total Value

64% (169)

Fund Consensus

105 buying - 58 selling

Smart Money VerdictView all

59Mixed MomentumSplit Signals

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See how VIG's score breaks down across 4 SEC sources

Held by 161 funds

19 elite

Who's Trading

CongressRohit KhannaSaleJul 21, 2025

View all congressional trades

13F: Dec 31, 2025Insider & Congress: Updated regularly

Fund	Action	Shares	Value	Weight	Est. P&L	Conviction
BANK OF AMERICA CORP /DE/	Increased	24.7M(+16.2%)	$5.4B	0.4%	+14.58%	44
MORGAN STANLEY	Increased	12.8M(+2.0%)	$2.8B	0.2%	+25.34%	39
WELLS FARGO & COMPANY/MN	Increased	10.8M(+2.1%)	$2.4B	0.4%	+45.23%	39
VANGUARD GROUP INC	Increased	10.7M(+1.2%)	$2.3B	0.0%	+16.28%	32
Wealthfront Advisers LLC	Increased	9.9M(+3.0%)	$2.2B	4.9%	+55.49%	60
LPL Financial LLC	Increased	6.9M(+0.5%)	$1.5B	0.4%	+74.86%	38
UBS Group AG	Decreased	6.3M(-1.1%)	$1.4B	0.2%	+101.75%	0
HB Wealth Management, LLC	Increased	5.7M(+3.5%)	$1.2B	8.0%	+33.12%	64
RAYMOND JAMES FINANCIAL INC	Increased	5.6M(+4.9%)	$1.2B	0.4%	+16.16%	40
ROYAL BANK OF CANADA	Increased	4.2M(+4.2%)	$914.1M	0.1%	+15.77%	40
JPMORGAN CHASE & CO	Increased	3.2M(+4.1%)	$713.1M	0.0%	+16.30%	33
PRUDENTIAL FINANCIAL INC	Decreased	2.7M(-0.4%)	$598.1M	0.7%	+18.07%	0
AMERIPRISE FINANCIAL INC	Increased	2.6M(+4.0%)	$575.5M	0.1%	+79.78%	39
COMMONWEALTH EQUITY SERVICES, LLC	Decreased	2.6M(-9.4%)	$565.1M	0.8%	+89.81%	0
HighTower Advisors, LLC	Increased	2.4M(+0.5%)	$518.2M	0.6%	+54.29%	44
ENVESTNET ASSET MANAGEMENT INC	Increased	2.3M(+1.0%)	$505M	0.1%	+85.54%	38
OSAIC HOLDINGS, INC.	Increased	1.9M(+3.1%)	$415.2M	0.6%	+60.64%	45
JONES FINANCIAL COMPANIES LLLP	Increased	1.7M(+12.5%)	$381.6M	0.2%	+26.53%	42
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC	Increased	1.6M(+6.3%)	$352.4M	0.5%	+31.67%	40
NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO	Decreased	1.6M(-2.9%)	$346.4M	0.2%	+86.55%	0
Mariner, LLC	Increased	1.4M(+0.5%)	$306M	0.4%	+74.24%	37
Corient Private Wealth LLC	Decreased	1.4M(-13.2%)	$294.9M	0.4%	+29.44%	0
Waverly Advisors, LLC	Increased	1.2M(+30.5%)	$267.4M	2.2%	+30.65%	67
CAPTRUST FINANCIAL ADVISORS	Decreased	1.2M(-0.4%)	$264.9M	0.5%	+54.34%	0
Cetera Investment Advisers	Decreased	1.2M(-3.4%)	$258.3M	0.3%	+23.66%	0
Creative Planning	Increased	1.1M(+0.8%)	$247.6M	0.2%	+57.12%	37
Bank of New York Mellon Corp	Decreased	1.1M(-2.3%)	$235M	0.0%	+70.30%	0
STIFEL FINANCIAL CORP	Increased	1.1M(+1.8%)	$232.7M	0.2%	+83.42%	37
MAI Capital Management	Decreased	996,705(-1.2%)	$219.1M	1.3%	+44.80%	0
BROWN ADVISORY INC	Increased	978,762(+0.1%)	$215.1M	0.3%	+68.21%	36
MANUFACTURERS LIFE INSURANCE COMPANY, THE	Decreased	894,996(-3.8%)	$196.7M	0.2%	+102.73%	0
Cerity Partners LLC	Increased	857,698(+28.2%)	$188.5M	0.3%	+32.89%	46
TRUIST FINANCIAL CORP	Decreased	857,525(-0.3%)	$188.5M	0.3%	+114.48%	0
Rockefeller Capital Management L.P.	Increased	828,705(+18.1%)	$182.3M	0.3%	+40.45%	43
Cresset Asset Management, LLC	Increased	779,047(+5.8%)	$171.2M	0.7%	+41.85%	45
MERCER GLOBAL ADVISORS INC /ADV	Increased	772,653(+0.2%)	$170.1M	0.3%	+34.74%	36
DAVENPORT & Co LLC	Increased	760,858(+8.7%)	$167.2M	0.9%	+43.60%	47
BANK OF MONTREAL /CAN/	Decreased	753,580(-0.5%)	$165.6M	0.1%	+16.99%	0
GOLDMAN SACHS GROUP INC	Increased	717,447(+3.2%)	$157.7M	0.0%	+16.40%	31
Focus Partners Wealth	Decreased	688,833(-2.6%)	$151.3M	0.2%	+26.36%	0
BLAIR WILLIAM & CO/IL	Increased	673,554(+1.0%)	$148M	0.4%	+99.32%	36
Baird Financial Group, Inc.	Increased	640,862(+1.1%)	$140.8M	0.2%	+62.57%	36
Private Advisor Group, LLC	Increased	617,239(+0.0%)	$135.7M	0.6%	+81.01%	42
MML INVESTORS SERVICES, LLC	Increased	590,724(+0.9%)	$129.8M	0.3%	+87.68%	36
&PARTNERS	Increased	575,385(+9.8%)	$127.5M	0.7%	+15.70%	47
GLENMEDE TRUST CO NA	Decreased	570,930(-6.1%)	$125.5M	0.6%	+106.07%	0
Kestra Advisory Services, LLC	Increased	541,017(+35.8%)	$118.9M	0.5%	+28.79%	47
FIFTH THIRD BANCORP	Decreased	488,974(-3.4%)	$107.5M	0.3%	+113.17%	0
Sanctuary Advisors, LLC	Increased	473,415(+2.0%)	$104M	0.6%	+24.31%	43
Steward Partners Investment Advisory, LLC	Increased	471,538(+4.1%)	$103.6M	0.6%	+36.78%	44
FRANKLIN RESOURCES INC	Increased	451,838(+1.6%)	$99.3M	0.0%	+76.16%	30
FMR LLC	Increased	449,187(+2.5%)	$98.7M	0.0%	+15.43%	31
Haverford Trust Co	Increased	402,947(+3.5%)	$88.6M	0.8%	+43.57%	44
PNC FINANCIAL SERVICES GROUP, INC.	Increased	382,031(+6.9%)	$84M	0.0%	+45.59%	32
IEQ CAPITAL, LLC	Increased	364,855(+7.8%)	$80.2M	0.2%	+66.89%	38
NewEdge Advisors, LLC	Increased	356,184(+6.4%)	$78.3M	0.3%	+44.63%	38
Sequoia Financial Advisors, LLC	Increased	348,480(+30.6%)	$76.6M	0.4%	+13.33%	45
Beacon Pointe Advisors, LLC	Increased	304,599(+11.0%)	$66.9M	0.5%	+47.88%	39
RWA WEALTH PARTNERS, LLC	Increased	301,164(+215.9%)	$66.2M	0.7%	+19.00%	67
Equitable Holdings, Inc.	Decreased	274,489(-4.9%)	$60.3M	0.4%	+51.96%	0
US BANCORP \DE\	Decreased	252,156(-0.7%)	$55.4M	0.1%	+81.36%	0
M&T BANK CORP	Increased	1.2M(+659.0%)	$53.6M	0.2%	+8.25%	57
NORTHERN TRUST CORP	Increased	230,229(+5.5%)	$50.6M	0.0%	+59.31%	31
CITIGROUP INC	Decreased	213,122(-3.9%)	$46.8M	0.0%	+14.62%	0
Pathstone Holdings, LLC	Decreased	212,965(-2.8%)	$46.8M	0.2%	+25.86%	0
D.A. DAVIDSON & CO.	Increased	190,165(+1.7%)	$41.8M	0.3%	+60.14%	35
AQR CAPITAL MANAGEMENT LLC	Increased	168,882(+25.6%)	$37.1M	0.0%	+11.61%	36
EP Wealth Advisors, LLC	Increased	161,756(+0.9%)	$35.6M	0.2%	+39.12%	35
BlackRock, Inc.	Increased	159,627(+200.1%)	$35.1M	0.0%	+4.13%	47
Allworth Financial LP	Decreased	159,395(-0.7%)	$35M	0.1%	+39.50%	0
Pinnacle Financial Partners, Inc.	New	158,053	$34.7M	0.3%	+1.68%	48
FIRST MANHATTAN CO. LLC.	Increased	147,330(+0.2%)	$32.4M	0.1%	+48.63%	29
Quantinno Capital Management LP	Increased	144,180(+24.3%)	$31.7M	0.1%	+11.13%	35
Farther Finance Advisors, LLC	Increased	139,357(+62.3%)	$30.6M	0.3%	+13.13%	50
SCOTIA CAPITAL INC.	Decreased	138,366(-0.4%)	$30.4M	0.1%	+83.85%	0
AGF MANAGEMENT LTD	Decreased	129,446(-2.2%)	$28.4M	0.1%	+56.70%	0
NATIONAL BANK OF CANADA /FI/	Increased	122,530(+4.4%)	$26.9M	0.0%	+36.86%	30
COMERICA BANK	Increased	110,466(+4.7%)	$24.3M	0.1%	+43.74%	30
SCS Capital Management LLC	Decreased	109,931(-8.9%)	$24.2M	0.3%	+18.43%	0
NewEdge Wealth, LLC	Increased	109,754(+6.7%)	$24.1M	0.3%	+37.17%	37
Allen Investment Management, LLC	Increased	105,610(+62.9%)	$23.2M	0.3%	+18.67%	50
Lido Advisors, LLC	Increased	103,813(+3.3%)	$22.5M	0.1%	+45.18%	29
OneDigital Investment Advisors LLC	Decreased	101,713(-1.3%)	$22.4M	0.2%	+57.95%	0
Mirae Asset Global Investments Co., Ltd.	Increased	96,040(+61.9%)	$21.1M	0.1%	+16.54%	41
Gotham Asset Management, LLC	Increased	82,792(+60.7%)	$18.2M	0.1%	+11.08%	41
Aptus Capital Advisors, LLC	Decreased	79,433(-3.3%)	$17.5M	0.1%	+38.97%	0
UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC	Decreased	76,969(-87.7%)	$16.9M	0.0%	+5.36%	0
Merit Financial Group, LLC	Increased	76,610(+4.5%)	$16.8M	0.1%	+25.83%	35
UNITED CAPITAL FINANCIAL ADVISORS, LLC	Increased	76,577(+34.4%)	$16.8M	0.1%	+55.77%	44
TD Waterhouse Canada Inc.	Increased	71,273(+9.7%)	$15.7M	0.1%	+28.29%	31
MONETA GROUP INVESTMENT ADVISORS LLC	Increased	67,000(+10.3%)	$14.7M	0.1%	+33.60%	37
WHITTIER TRUST CO	Decreased	63,078(-0.1%)	$14.1M	0.2%	+122.24%	0
CIBC Private Wealth Group LLC	Decreased	58,360(-16.4%)	$12.8M	0.0%	+86.88%	0
Wealthspire Advisors, LLC	Decreased	57,747(-28.6%)	$12.7M	0.1%	+35.94%	0
BENJAMIN EDWARDS INC	Increased	56,640(+82.0%)	$12.4M	0.1%	+8.80%	51
JOHNSON INVESTMENT COUNSEL INC	Decreased	56,459(-1.3%)	$12.4M	0.1%	+61.98%	0
AE Wealth Management LLC	Increased	53,212(+20.0%)	$11.7M	0.1%	+25.83%	33
BROWN BROTHERS HARRIMAN & CO	Increased	51,533(+12.0%)	$11.3M	0.1%	+24.30%	31
Savant Capital, LLC	Decreased	49,701(-4.5%)	$10.9M	0.1%	+57.71%	0
Jefferies Financial Group Inc.	Increased	46,945(+3.8%)	$10.3M	0.1%	+16.24%	29
O'SHAUGHNESSY ASSET MANAGEMENT, LLC	Decreased	44,973(-6.7%)	$9.9M	0.1%	+37.95%	0
CIBC WORLD MARKET INC.	Increased	41,186(+1.3%)	$9.1M	0.0%	+47.03%	28
HUNTINGTON NATIONAL BANK	Increased	36,848(+4.7%)	$8.1M	0.0%	+71.73%	29
EXCHANGE TRADED CONCEPTS, LLC	Increased	32,453(+1.9%)	$7.1M	0.1%	+15.08%	28
Integrated Wealth Concepts LLC	Decreased	32,309(-33.8%)	$7.1M	0.1%	+50.23%	0
TIAA TRUST, NATIONAL ASSOCIATION	Increased	26,987(+0.1%)	$5.9M	0.0%	+48.16%	27
Envestnet Portfolio Solutions, Inc.	Increased	25,801(+5.2%)	$5.7M	0.0%	+43.55%	29
FIRST TRUST ADVISORS LP	Decreased	25,616(-2.7%)	$5.6M	0.0%	+6.93%	0
AXXCESS WEALTH MANAGEMENT, LLC	Increased	23,071(+47.6%)	$5.1M	0.1%	+23.41%	37
SUSQUEHANNA INTERNATIONAL GROUP, LLP	Increased	21,921(+276.2%)	$4.8M	0.0%	+4.54%	43
COMMERCE BANK	Increased	21,337(+1.1%)	$4.7M	0.0%	+82.42%	27
Financial Engines Advisors L.L.C.	Increased	21,202(+1.0%)	$4.7M	0.0%	+46.63%	27
KEYBANK NATIONAL ASSOCIATION/OH	Decreased	20,673(-20.8%)	$4.5M	0.0%	+67.73%	0
MATHER GROUP, LLC.	Decreased	19,343(-18.2%)	$4.3M	0.0%	+27.56%	0
CIBC WORLD MARKETS CORP	Decreased	17,802(-12.1%)	$3.9M	0.0%	+29.00%	0
Empower Advisory Group, LLC	Increased	16,504(+23.3%)	$3.6M	0.0%	+36.13%	32
ASSETMARK, INC	Increased	16,089(+142.5%)	$3.5M	0.0%	+7.74%	43
RENAISSANCE TECHNOLOGIES LLC	Increased	15,900(+93.9%)	$3.5M	0.0%	+3.54%	42
LORING WOLCOTT & COOLIDGE FIDUCIARY ADVISORS LLP/MA	Unchanged	14,490	$3.3M	0.0%	+85.01%	0
CULLEN/FROST BANKERS, INC.	Increased	14,362(+437.7%)	$3.2M	0.0%	+4.47%	43
London & Capital Asset Management Ltd	Increased	14,265(+4.8%)	$3.1M	0.0%	+17.86%	28
QRG CAPITAL MANAGEMENT, INC.	Increased	14,212(+2.0%)	$3.1M	0.0%	+15.53%	27
First Command Advisory Services, Inc.	Decreased	13,139(-5.6%)	$2.9M	0.0%	+47.02%	0
Federation des caisses Desjardins du Quebec	Decreased	12,242(-2.8%)	$2.7M	0.0%	+72.11%	0
FORT WASHINGTON INVESTMENT ADVISORS INC /OH/	Decreased	11,591(-26.5%)	$2.5M	0.0%	+99.16%	0
Williams Jones Wealth Management, LLC.	Increased	11,120(+2.9%)	$2.4M	0.0%	+79.29%	27
GREAT LAKES ADVISORS, LLC	Decreased	11,119(-0.8%)	$2.4M	0.0%	+50.67%	0
REGIONS FINANCIAL CORP	Increased	10,688(+13.3%)	$2.3M	0.0%	+63.22%	30
Orion Porfolio Solutions, LLC	Increased	9,986(+18.5%)	$2.2M	0.0%	+20.84%	31
XTX Topco Ltd	Increased	9,782(+619.8%)	$2.1M	0.1%	+2.17%	42
Vident Advisory, LLC	Increased	8,711(+6.2%)	$1.9M	0.0%	+31.85%	27
Invesco Ltd.	Increased	8,132(+662.1%)	$1.8M	0.0%	+2.14%	42
ALLIANCEBERNSTEIN L.P.	New	5,733	$1.3M	0.0%	+1.68%	35
Fisher Asset Management, LLC	Increased	4,978(+4.3%)	$1.1M	0.0%	+24.69%	26
GAMCO INVESTORS, INC. ET AL	Unchanged	4,854	$1.1M	0.0%	+11.81%	0
Clark Capital Management Group, Inc.	Increased	4,734(+110.9%)	$1M	0.0%	+3.39%	40
Allspring Global Investments Holdings, LLC	Increased	4,616(+289.2%)	$1M	0.0%	+2.60%	40
GREENLEAF TRUST	Increased	4,554(+14.4%)	$1M	0.0%	+43.71%	29
Boston Trust Walden Corp	Unchanged	4,426	$972,746	0.0%	+51.31%	0
Neuberger Berman Group LLC	Increased	4,418(+17.5%)	$970,897	0.0%	+42.42%	29
Russell Investments Group, Ltd.	Increased	3,780(+11.6%)	$830,755	0.0%	+20.37%	28
Vanguard Personalized Indexing Management, LLC	Increased	3,308(+1.8%)	$727,032	0.0%	+17.13%	25
FEDERATED HERMES, INC.	New	2,988	$656,703	0.0%	+1.68%	34
BARCLAYS PLC	Decreased	2,670(-62.6%)	$586,813	0.0%	+22.61%	0
SEI INVESTMENTS CO	New	2,535	$557,150	0.0%	+1.68%	34
MAIRS & POWER INC	Decreased	2,377(-29.3%)	$522,417	0.0%	+38.44%	0
KING LUTHER CAPITAL MANAGEMENT CORP	Unchanged	2,365	$519,780	0.0%	+11.81%	0
Chevy Chase Trust Holdings, LLC	Unchanged	2,325	$510,989	0.0%	+67.03%	0
Empowered Funds, LLC	New	2,248	$494,065	0.0%	+1.68%	33
CLIFFORD SWAN INVESTMENT COUNSEL LLC	Decreased	2,001(-0.1%)	$439,780	0.0%	+70.45%	0
ZACKS INVESTMENT MANAGEMENT	New	1,989	$437,222	0.0%	+1.68%	33
DEUTSCHE BANK AG\	Increased	1,623(+1.3%)	$356,703	0.0%	+79.19%	24
Qube Research & Technologies Ltd	Decreased	1,350(-95.5%)	$296,703	0.0%	+22.91%	0
BALYASNY ASSET MANAGEMENT L.P.	New	1,288	$283,077	0.0%	+1.68%	32
SILVERCREST ASSET MANAGEMENT GROUP LLC	Decreased	1,042(-4.7%)	$229,011	0.0%	+16.43%	0
1832 Asset Management L.P.	Decreased	999(-2.4%)	$219,560	0.0%	+5.36%	0
Dynasty Wealth Management, LLC	New	910	$200,000	0.0%	+1.68%	32
TORONTO DOMINION BANK	Unchanged	571	$125,000	0.0%	+11.84%	0
KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC	Decreased	418(-5.4%)	$91,872	0.0%	+18.57%	0
BNP PARIBAS FINANCIAL MARKETS	Decreased	162(-90.1%)	$35,604	0.0%	+14.48%	0
PRICE T ROWE ASSOCIATES INC /MD/	Decreased	1,500(-22.2%)	$330	0.0%	+26.58%	0
Squarepoint Ops LLC	Exited	0(-100.0%)	$2.2M	0.0%	+7.04%	0
TWO SIGMA INVESTMENTS, LP	Exited	0(-100.0%)	$24.3M	0.0%	+20.89%	0
Kovitz Investment Group Partners, LLC	Exited	0(-100.0%)	$7.8M	0.0%	+20.21%	0
BANK OF NOVA SCOTIA	Exited	0(-100.0%)	$10.8M	0.0%	+3.62%	0
Tidal Investments LLC	Exited	0(-100.0%)	$5.7M	0.0%	+14.26%	0
CITADEL ADVISORS LLC	Exited	0(-100.0%)	$6.8M	0.0%	+10.47%	0
Bank Julius Baer & Co. Ltd, Zurich	Exited	0(-100.0%)	$280,527	0.0%	+9.97%	0
HRT FINANCIAL LP	Exited	0(-100.0%)	$1,735	0.0%	+9.59%	0

Vanguard Div Appreciation ETF

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