Lindsell Train Ltd

Institutional investor · Portfolio as of Q1 2021

Top Holdings27 positions

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Activity:
MDLZ

Mondelez International, Inc.

31.3M$1.8B25.8%$46.24+9.35%
6 qtrssince 2019-Q4
Increased
Unranked
PYPL

PayPal Holdings, Inc.

4.3M$1B14.7%$106.98+124.50%
6 qtrssince 2019-Q4
Decreased
0
DIS

The Walt Disney Company

5.2M$959.8M13.5%$136.40+31.16%
6 qtrssince 2019-Q4
Decreased
0
INTU

Intuit Inc.

2.3M$867.9M12.2%$250.59+46.32%
6 qtrssince 2019-Q4
Increased
63
PEP

PepsiCo, Inc.

5.8M$819.5M11.5%$111.54+6.32%
6 qtrssince 2019-Q4
Increased
71
WWE

WORLD WRESTLING ENTERTAIN-A

11.1M$601M8.5%——
6 qtrssince 2019-Q4
Increased
66
EBAY

eBay Inc.

9.2M$565.7M8.0%$32.35+72.43%
6 qtrssince 2019-Q4
Decreased
0
MANU

Manchester United Ltd.

11.5M$181.4M2.6%$19.22-19.65%
6 qtrssince 2019-Q4
Decreased
0
BF/A

Brown Forman Inc

2.8M$181.3M2.6%$54.91+2.67%
6 qtrssince 2019-Q4
Increased
55
BF/B

Brown Forman Inc

290,307$20M0.3%$59.18+3.32%
6 qtrssince 2019-Q4
Unchanged
0
EL

The Estee Lauder Companies, Inc.

8,800$2.6M0.0%$173.04+55.10%
4 qtrssince 2020-Q2
Unchanged
0
NKE

Nike, Inc.

13,900$1.8M0.0%$88.58+36.38%
4 qtrssince 2020-Q2
Unchanged
0
EFX

Equifax, Inc.

9,400$1.7M0.0%$163.57+6.11%
4 qtrssince 2020-Q2
Unchanged
0
GOOGL

Alphabet Inc.

800$1.7M0.0%$70.23+45.45%
4 qtrssince 2020-Q2
Unchanged
0
TROW

T. Rowe Price Group, Inc.

9,600$1.6M0.0%$94.14+41.67%
4 qtrssince 2020-Q2
Unchanged
0
AXP

American Express Company

11,600$1.6M0.0%$87.73+50.85%
4 qtrssince 2020-Q2
Unchanged
0
SPGI

S&P Global Inc.

4,400$1.6M0.0%$295.83+7.76%
4 qtrssince 2020-Q2
Unchanged
0
CL

Colgate-Palmolive Company

16,900$1.3M0.0%$62.88+9.44%
4 qtrssince 2020-Q2
Unchanged
0
ORCL

Oracle Corporation

18,600$1.3M0.0%$50.45+28.50%
4 qtrssince 2020-Q2
Unchanged
0
JNJ

Johnson & Johnson

7,900$1.3M0.0%$118.46+19.20%
4 qtrssince 2020-Q2
Unchanged
0
$7.1B
AUM
27
Positions
Q1 2021
Filing
HI rating · 4.0/5
Quarterly 13F Value Change
Reported 13F value ($B)
Reported 13F values and quarter-over-quarter reported value changes; not investment returns.
QuarterReported value in US dollarsReported value change
2020-Q1$4,689,572,000-24.9349603712%
2020-Q2$6,007,165,00028.0962313832%
2020-Q3$6,159,737,0002.53983368194%
2020-Q4$6,886,742,00011.8025331276%
2021-Q1$7,096,527,0003.04621546734%
Activity profile
$ moved · Q1'21
New0%Increased59%Decreased41%Exited0%
Composition
Equity vs derivatives
Equity100%Puts0%Calls0%
Holding period
Avg 3.7 quarters
<1Q0%1-4Q63%1-2Y37%2Y+0%

Lindsell Train Ltd manages $7.1B across 27 positions as of Q1 2021. Top holdings: MDLZ (25.8%), PYPL (14.7%), DIS (13.5%). Fund DNA: Concentrated Value. HoldingsIntel Score: 4/5.0.

Q1 2021 Summary

Increased 5, led by PEP (+664,286 shares); trimmed 4, led by PYPL (−378,850 shares). Top move: PEP (INCREASED, conviction 71). Portfolio: $7.1B across 27 positions.

Top holdings by portfolio weight

Total AUM$7B
MDLZ25.78%
PYPL14.74%
DIS13.53%
INTU12.23%
PEP11.55%
WWE8.47%
EBAY7.97%
MANU2.56%
BF/A2.56%
BF/B0.28%
Other0.04%

Portfolio allocation by GICS sector

Sectors8
Consumer Defensive40.25%
Communication Services16.11%
Financial Services14.85%
Technology12.27%
Unknown8.47%
Consumer Cyclical8.00%
Industrials0.04%
Healthcare0.02%

Behavioral investing profile

7-dimension, SEC 13F-derived research score
Strong(4.0 / 5.0)
Holdings P&L62
Conviction60
Concentration100
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Position Outcomes

Best and worst performing positions by estimated return

Cost basis estimates based on full filing history using quarter-end prices. Actual transaction prices are not disclosed in 13F filings.

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Accumulation Streaks

Positions with 2+ consecutive quarters of increases - persistent directional conviction.

No active accumulation streaks detected for this filer.

Streaks require 2+ consecutive quarters of increased positions in the most recent period.

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Data sourced from SEC EDGAR 13F filings. Not financial advice. Full disclaimer

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