Creative PlanningCreative Planning

Institutional investor · Portfolio as of Q1 2026

SEC EDGAR SourceSEC Filings

Top Holdings4,090 positions

Activity:
Stock
Shares
Value
Weight
Avg Buy
Est. P&L
Held
Conviction
IVVIVV
ETF

iShares Trust CORE S&P500 ETF

24M$15.7B10.6%$358.90+111.23%
30 qtrssince 2018-Q4
Increased
65
BNDBND
ETF

VANGUARD BD INDEX FDS

121.4M$8.9B6.1%$70.08+3.83%
30 qtrssince 2018-Q4
Increased
64
VEAVEA
ETF

VANGUARD TAX-MANAGED FDS

120.4M$7.7B5.2%$36.68+93.53%
30 qtrssince 2018-Q4
Decreased
0
SPDWSPDW
ETF

SPDR INDEX SHS FDS

133.8M$6.1B4.1%$33.30+51.01%
30 qtrssince 2018-Q4
Increased
63
SPMDSPMD
ETF

SPDR SERIES TRUST

96.6M$5.7B3.9%$43.40+52.75%
30 qtrssince 2018-Q4
Increased
61
IEMGIEMG
ETF

ISHARES INC

77.7M$5.4B3.7%$45.19+79.94%
30 qtrssince 2018-Q4
Increased
60
VVVV
ETF

VANGUARD INDEX FDS

12.3M$3.7B2.5%$144.17+141.14%
30 qtrssince 2018-Q4
Increased
55

APPLE INC

12.1M$3.1B2.1%$145.03+117.41%
30 qtrssince 2018-Q4
Increased
59
??VANGUARD BD INDEX FDSDelisted
Bond
37.4M$2.9B2.0%
Increased
68
SPYMSPYM
ETF

SPDR SERIES TRUST

33.7M$2.6B1.7%$46.89+89.48%
30 qtrssince 2018-Q4
Increased
52
VOVO
ETF

VANGUARD INDEX FDS

8.3M$2.4B1.6%$145.72-44.45%
30 qtrssince 2018-Q4
Decreased
0
AVDVAVDV
ETF

AMERICAN CENTY ETF TR

23.8M$2.4B1.6%$70.96+46.85%
22 qtrssince 2020-Q4
Increased
53

NVIDIA CORPORATION

13.5M$2.4B1.6%$139.14+51.62%
30 qtrssince 2018-Q4
Increased
54
VCITVCIT
ETF

VANGUARD SCOTTSDALE FDS

27M$2.2B1.5%$68.37+19.66%
30 qtrssince 2018-Q4
Increased
51
AVUVAVUV
ETF

AMERICAN CENTY ETF TR

20.2M$2.2B1.5%$89.15+39.03%
22 qtrssince 2020-Q4
Increased
54
SCHXSCHX
ETF

SCHWAB STRATEGIC TR

82.3M$2.1B1.4%$20.28+46.62%
30 qtrssince 2018-Q4
Decreased
0
VTIVTI
ETF

VANGUARD INDEX FDS

6.1M$2B1.3%$168.56+121.10%
30 qtrssince 2018-Q4
Increased
51
XLREXLRE
ETF

SELECT SECTOR SPDR TR

48M$2B1.3%$37.59+18.26%
30 qtrssince 2018-Q4
Increased
54
SPYSPY
Unit

State Street Spdr S&p 500 Etf Trust TR UNIT

3M$1.9B1.3%$364.40+107.18%
30 qtrssince 2018-Q4
Decreased
0
DFASDFAS
ETF

DIMENSIONAL ETF TRUST

26.2M$1.9B1.3%$60.37+34.36%
20 qtrssince 2021-Q2
Increased
53
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$147.4B
AUM
4,090
Positions
Q1 2026
Filing
Rating · 5.0
Quarterly Portfolio Change
+2%Q4'24$102.8B+3%Q1'25$106.4B+10%Q2'25$117.1B+12%Q3'25$130.9B+7%Q4'25$139.7B+6%Q1'26$147.4B
Activity profile
$ moved · Q1'26
New2%Increased84%Decreased13%Exited1%
Composition
Equity vs derivatives
Equity100%Puts0%Calls0%
Holding period
Avg 4.3 years
<1Q5%1-4Q9%1-2Y14%2Y+73%

Creative Planning manages $147.4B across 4090 positions as of Q1 2026. Top holdings: IVV (10.6%), BND (6.1%), VEA (5.2%). Fund DNA: Balanced Allocator. HoldingsIntel Rating: 5/5.0.

Q1 2026 Summary

Active quarter - 325 new positions, 123 exits, 2770 increased. Top move: IVV (INCREASED, conviction 65). Portfolio: $147.4B across 4090 positions.

Top holdings by portfolio weight

Total AUM$147B
IVV10.64%
BND6.06%
VEA5.23%
SPDW4.14%
SPMD3.88%
IEMG3.67%
VV2.49%
AAPL2.09%
VANGUARD BD 1.99%
SPYM1.75%
Other1.62%

Portfolio allocation by GICS sector

Sectors11
Unknown75.35%
Technology8.17%
Financial Services3.76%
Industrials2.25%
Healthcare2.21%
Consumer Cyclical2.17%
Communication Services1.93%
Consumer Defensive1.34%
Energy1.14%
Utilities0.60%
Other1.06%

Behavioral investing profile

Balanced Allocator92%- primarily Unknown
Compare DNA across all funds
7-dimension quality assessment
Elite(5.0 / 5.0)
Track Record60
Conviction43
Concentration63
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Position Outcomes

Best and worst performing positions by estimated return

Cost basis estimates based on full filing history using quarter-end prices. Actual transaction prices are not disclosed in 13F filings.

Accumulation Streaks

Positions with 2+ consecutive quarters of increases - persistent directional conviction.

Security
7Q
46435U440ISHARES TR
Q3 2024 Q1 2026+76,973 shares+$3.8M
7Q
USFDUS FOODS HLDG CORP
Q3 2024 Q1 2026+40,788 shares+$4.2M
7Q
AVTAVNET INC
Q3 2024 Q1 2026+56,101 shares+$3.7M

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Data sourced from SEC EDGAR 13F filings. Not financial advice. Full disclaimer

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