Question 1

How many shares of AAPL does Creative Planning own?

Accepted Answer

As of 2026-Q2, Creative Planning holds 12.4M shares of AAPL (APPLE INC).

Question 2

What is Creative Planning's AAPL position worth?

Accepted Answer

As of 2026-Q2, Creative Planning's AAPL position is worth $3.6B.

Question 3

Is Creative Planning buying or selling AAPL?

Accepted Answer

In 2026-Q2, Creative Planning increased their AAPL position (+2.3% change in shares).

Question 4

When did Creative Planning first buy AAPL?

Accepted Answer

Based on available 13F filings, Creative Planning first reported a position in AAPL in 2024-Q3. They have held the position across 31 quarters.

Quarter	Action	Shares	Change	Value	Weight	Price	Conviction
2026-Q2 Latest	Increased	12.4M	+2.3%	$3.6B	2.1%	$289.11	56
2026-Q1	Increased	12.1M	+7.2%	$3.1B	2.1%	$253.34	59
2025-Q4	Increased	11.3M	+3.9%	$3.1B	2.2%	$271.12	57
2025-Q3	Increased	10.9M	+7.0%	$2.8B	2.1%	$253.69	59
2025-Q2	Decreased	10.2M	-0.0%	$2.1B	1.8%	$204.18	0
2025-Q1	Decreased	10.2M	-1.2%	$2.3B	2.1%	$220.77	0
2024-Q4	Increased	10.3M	+7.1%	$2.6B	2.5%	$248.62	59
2024-Q3	Increased	9.6M	+3.9%	$2.2B	2.2%	$231.07	57

AAPLShowing 8 of 31 quarters

AAPL
Showing 8 of 31 quarters