Position history for Creative Planning's holdings in ALPHABET INC
Creative Planning holds 1.8M shares of GOOG (ALPHABET INC), worth $556.7M as of 2025-Q4. The position was decreased (-0.7% shares). GOOG represents 0.4% of Creative Planning's portfolio.
Current Value
$556.7M
Current Shares
1.8M
Total Value Change
+$289.3M
Total Shares Change
+316,343
Other major holders of GOOG: UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC
Decreased |
| 1.8M |
-0.7% |
| $556.7M |
| 0.4% |
| $314.55 |
0 |
| 2025-Q3 | Increased | 1.8M | +6.4% | $435M | 0.3% | $244.20 | 40 |
| 2025-Q2 | Increased | 1.7M | +5.1% | $297.7M | 0.3% | $177.99 | 39 |
| 2025-Q1 | Increased | 1.6M | +3.3% | $249.4M | 0.2% | $155.63 | 38 |
| 2024-Q4 | Increased | 1.5M | +0.1% | $294.3M | 0.3% | $191.94 | 37 |
| 2024-Q3 | Increased | 1.5M | +5.9% | $256.2M | 0.3% | $164.46 | 39 |
| 2024-Q2 | Increased | 1.5M | +1.1% | $267.4M | 0.3% | $182.26 | 37 |