How many shares of GOOG does Creative Planning own?

As of 2026-Q2, Creative Planning holds 1.9M shares of GOOG (ALPHABET INC-CL C).

What is Creative Planning's GOOG position worth?

As of 2026-Q2, Creative Planning's GOOG position is worth $682.3M.

In 2026-Q2, Creative Planning increased their GOOG position (+5.9% change in shares).

Based on available 13F filings, Creative Planning first reported a position in GOOG in 2018-Q4. They have held the position across 31 quarters.

Position history for Creative Planning's holdings in ALPHABET INC-CL C

Current Value

$682.3M

Current Shares

1.9M

Total Value Change

+$645.9M

Total Shares Change

+1.9M

Quarter-by-Quarter History

Quarter	Action	Shares	Change	Value	Weight	Price	Conviction
2026-Q2 Latest	Increased	1.9M	+5.9%	$682.3M	0.4%	$353.33	40
2026-Q1	Increased	1.8M	+2.8%	$523.3M	0.4%	$286.69	39
2025-Q4	Decreased	1.8M	-0.7%	$556.7M	0.4%	$313.39	0
2025-Q3	Increased	1.8M	+6.4%	$435M	0.3%	$243.07	40
2025-Q2	Increased	1.7M	+5.1%	$297.7M	0.3%	$176.88	39
2025-Q1	Increased	1.6M	+3.3%	$249.4M	0.2%	$155.60	38
2024-Q4	Increased	1.5M	+0.1%	$294.3M	0.3%	$189.45	37
2024-Q3	Increased	1.5M	+5.9%	$256.2M	0.3%	$166.14	39
2024-Q2	Increased	1.5M	+1.1%	$267.4M	0.3%	$182.26	37
2024-Q1	Increased	1.4M	+2.9%	$219.5M	0.2%	$151.13	38
2023-Q4	Decreased	1.4M	-15.5%	$197.5M	0.4%	$139.88	0
2023-Q3	Increased	1.7M	+16.7%	$218.7M	0.3%	$130.87	43
2023-Q2	Increased	1.4M	+1.6%	$171.9M	0.2%	$119.91	37
2023-Q1	Increased	1.4M	+1.3%	$145.4M	0.2%	$103.09	37
2022-Q4	Increased	1.4M	+8.9%	$122.5M	0.2%	$88.07	39
2022-Q3	Increased	1.3M	+1794.3%	$121.9M	0.2%	$95.31	58
2022-Q2	Increased	66,924	+17.8%	$146.4M	0.2%	$108.42	42
2022-Q1	Increased	56,801	+32.3%	$158.6M	0.2%	$138.43	46
2021-Q4	Increased	42,943	+9.8%	$124.3M	0.2%	$143.42	40
2021-Q3	Decreased	39,115	-0.6%	$104.3M	0.2%	$132.10	0
2021-Q2	Decreased	39,348	-14.3%	$98.6M	0.2%	$124.22	0
2021-Q1	Increased	45,900	+2.8%	$95M	0.2%	$102.53	37
2020-Q4	Increased	44,635	+6.2%	$78.2M	0.2%	$86.83	38
2020-Q3	Increased	42,027	+2.2%	$61.8M	0.2%	$72.84	36
2020-Q2	Increased	41,117	+10.5%	$58.1M	0.2%	$70.06	39
2020-Q1	Decreased	37,220	-2.0%	$43.3M	0.2%	$57.63	0
2019-Q4	Increased	37,985	+3.7%	$50.8M	0.2%	$66.31	36
2019-Q3	Decreased	36,634	-3.0%	$44.7M	0.1%	$60.80	0
2019-Q2	Increased	37,776	+4.1%	$40.8M	0.1%	$53.64	36
2019-Q1	Increased	36,285	+3.4%	$42.6M	0.2%	$58.23	36
2018-Q4	New	35,087	-	$36.3M	0.1%	$51.47	48