Does Creative Planning own GOOG stock?

Yes. As of its Q2 2026 13F, Creative Planning holds 1,931,002 shares of GOOG (Alphabet), worth $682.3M.

How many shares of GOOG does Creative Planning own?

As of its Q2 2026 13F, Creative Planning holds 1,931,002 shares of GOOG (Alphabet).

As of its Q2 2026 13F, Creative Planning's GOOG position is worth $682.3M.

In Q2 2026, Creative Planning increased its GOOG position by 106,852 shares (+5.9%).

Creative Planning already held GOOG in its Q4 2018 13F, the earliest on record, and has listed it in 31 quarterly 13F filings.

Position history for Creative Planning's holdings in ALPHABET INC

Current Value

$682.3M

Current Shares

1.9M

Total Value Change

+$645.9M

Total Shares Change

+1.9M

Quarter-by-Quarter History

Quarter	Action	Shares	Change	Value	Weight	Price	Conviction
2026-Q2 Latest	Increased	1.9M	+5.9%	$682.3M	0.4%	$353.10	40
2026-Q1	Increased	1.8M	+2.8%	$523.3M	0.4%	$286.50	39
2025-Q4	Decreased	1.8M	-0.7%	$556.7M	0.4%	$313.19	0
2025-Q3	Increased	1.8M	+6.4%	$435M	0.3%	$242.92	40
2025-Q2	Increased	1.7M	+5.1%	$297.7M	0.3%	$176.77	39
2025-Q1	Increased	1.6M	+3.3%	$249.4M	0.2%	$155.50	38
2024-Q4	Increased	1.5M	+0.1%	$294.3M	0.3%	$189.33	37
2024-Q3	Increased	1.5M	+5.9%	$256.2M	0.3%	$166.03	39
2024-Q2	Increased	1.5M	+1.1%	$267.4M	0.3%	$181.91	37
2024-Q1	Increased	1.4M	+2.9%	$219.5M	0.2%	$150.83	38
2023-Q4	Decreased	1.4M	-15.5%	$197.5M	0.4%	$139.61	0
2023-Q3	Increased	1.7M	+16.7%	$218.7M	0.3%	$130.61	43
2023-Q2	Increased	1.4M	+1.6%	$171.9M	0.2%	$119.84	37
2023-Q1	Increased	1.4M	+1.3%	$145.4M	0.2%	$103.02	37
2022-Q4	Increased	1.4M	+8.9%	$122.5M	0.2%	$87.90	39
2022-Q3	Increased	1.3M	+1794.3%	$121.9M	0.2%	$95.25	58
2022-Q2	Increased	66,924	+17.8%	$146.4M	0.2%	$108.35	42
2022-Q1	Increased	56,801	+32.3%	$158.6M	0.2%	$138.34	46
2021-Q4	Increased	42,943	+9.8%	$124.3M	0.2%	$143.32	40
2021-Q3	Decreased	39,115	-0.6%	$104.3M	0.2%	$132.02	0
2021-Q2	Decreased	39,348	-14.3%	$98.6M	0.2%	$124.14	0
2021-Q1	Increased	45,900	+2.8%	$95M	0.2%	$102.46	37
2020-Q4	Increased	44,635	+6.2%	$78.2M	0.2%	$86.77	38
2020-Q3	Increased	42,027	+2.2%	$61.8M	0.2%	$72.79	36
2020-Q2	Increased	41,117	+10.5%	$58.1M	0.2%	$70.02	39
2020-Q1	Decreased	37,220	-2.0%	$43.3M	0.2%	$57.60	0
2019-Q4	Increased	37,985	+3.7%	$50.8M	0.2%	$66.22	36
2019-Q3	Decreased	36,634	-3.0%	$44.7M	0.1%	$60.38	0
2019-Q2	Increased	37,776	+4.1%	$40.8M	0.1%	$53.54	36
2019-Q1	Increased	36,285	+3.4%	$42.6M	0.2%	$58.12	36
2018-Q4	First report	35,087	-	$36.3M	0.1%	$51.29	0