HARLEY DAVIDSON INC

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HOG·412822108·US·Common Stock·Consumer Cyclical - Recreational Vehicles-Activist

HOG (HARLEY DAVIDSON INC) is held by 159 institutional investors as of Q1 2026. Largest holders: BlackRock, Inc. ($214.4M), DIMENSIONAL FUND ADVISORS LP ($118.2M), VANGUARD PORTFOLIO MANAGEMENT LLC ($106.8M). Net institutional sentiment: Mixed. In Q1 2026, 2 members of Congress and 92 funds bought HOG.

159

Holders

(14 Elite)

$1.5B

Total Value

56% (163)

Consensus

92 buying - 71 selling

13F: Mar 31, 2026Insider & Congress: Updated regularly

Smart Money Verdict

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Institutional (13F)48

Insider (Form 4)79

Activist (13D/13G)33

Congressional (STOCK Act)66

Holder Quality

25

★★★★★

Elite

85

★★★★

Strong

33

★★★

Solid

71

★★

Below

38

★

Weak

Held by 159 funds

14 elite

Who's Trading

InsiderRRRoot Jonathan RSell $39KAug 3, 2026

ActivistVPVanguard Portfolio Management5.4%Jul 31, 2026

InsiderRRRoot Jonathan RSell $38KJul 1, 2026

ActivistDSDONALD SMITH & CO., INC.9.0%May 14, 2026

InsiderKJKrause Paul JSell $41KMay 11, 2026

CongressTim MooreSale $50,001 - $100,000Apr 7, 2026

CongressTim MooreBuy $15,001 - $50,000Mar 12, 2026

InsiderDCDo CharlesSell $77KMar 12, 2026

CongressTim MooreBuy $15,001 - $50,000Jan 23, 2026

CongressTim MooreBuy $15,001 - $50,000Dec 18, 2025

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Top Holders

Top Holders (159)History

AllNewIncreasedHeldDecreasedExited

Fund	Action	Shares	Value	Weight	Est. P&L	Conviction
BlackRock, Inc.	Increased	10.6M(+1.2%)	$214.4M	0.0%	-10.02%	31
DIMENSIONAL FUND ADVISORS LP	Decreased	5.8M(-11.5%)	$118.2M	0.0%	-24.79%	0
VPVANGUARD PORTFOLIO MANAGEMENT LLC	New	5.3M	$106.8M	0.0%	+38.99%	42
VAVANGUARD CAPITAL MANAGEMENT LLC	New	5.1M	$102.3M	0.0%	+38.99%	41
AMERICAN CENTURY COMPANIES INC	Increased	4.8M(+10.3%)	$96.2M	0.0%	-18.48%	33
STATE STREET CORP	Increased	3.8M(+1.6%)	$76.7M	0.0%	-25.70%	30
TWO SIGMA INVESTMENTS, LP	Increased	3M(+76.6%)	$61.5M	0.0%	+29.74%	45
UBS Group AG	Increased	2.9M(+130.2%)	$57.7M	0.0%	+17.09%	47
GEODE CAPITAL MANAGEMENT, LLC	Increased	2.3M(+6.0%)	$46.2M	0.0%	-14.72%	31
Bank of New York Mellon Corp	Increased	2.1M(+8.4%)	$42.7M	0.0%	-13.11%	32
MORGAN STANLEY	Increased	1.9M(+19.9%)	$38.2M	0.0%	-7.86%	34
BANK OF AMERICA CORP /DE/	Increased	1.7M(+456.7%)	$35.1M	0.0%	+31.24%	47
AQR CAPITAL MANAGEMENT LLC	Increased	1.6M(+336.1%)	$32M	0.0%	+24.24%	47
CITADEL ADVISORS LLC	Decreased	1.5M(-22.5%)	$30.6M	0.0%	+6.26%	0
MILLENNIUM MANAGEMENT LLC	Increased	1.3M(+200.3%)	$26.5M	0.0%	+31.00%	46
GAGotham Asset Management, LLC	Increased	1.2M(+404.1%)	$23.9M	0.1%	+23.89%	46
DED. E. Shaw & Co., Inc.	Decreased	1.1M(-6.5%)	$23.1M	0.0%	+4.12%	0
NORTHERN TRUST CORP	Increased	1M(+2.1%)	$20.7M	0.0%	-16.28%	29
CHARLES SCHWAB INVESTMENT MANAGEMENT INC	Decreased	1M(-1.1%)	$20.6M	0.0%	-17.01%	0
JANE STREET GROUP, LLC	Decreased	835,338(-0.7%)	$16.9M	0.0%	+9.64%	0

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Data sourced from four public-disclosure sources: SEC 13F, Form 4, 13D/13G, and House/Senate STOCK Act disclosures. Not financial advice. Full disclaimer