Creative PlanningCreative Planning

Institutional investor · Portfolio as of Q1 2025

Top Holdings3,452 positions

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Activity:
IVVIVV
ETF

ISHARES TR

21.8M$12.3B11.5%$325.68+69.47%
26 qtrssince 2018-Q4
Increased
62
BNDBND
ETF

VANGUARD BD INDEX FDS

108.6M$8B7.5%$68.19+1.86%
26 qtrssince 2018-Q4
Increased
67
VEAVEA
ETF

VANGUARD TAX-MANAGED FDS

138.3M$7B6.6%$36.34+34.54%
26 qtrssince 2018-Q4
Decreased
0
SPMDSPMD
ETF

SPDR

80.1M$4.1B3.9%$40.01+25.26%
26 qtrssince 2018-Q4
Increased
61
IEMGIEMG
ETF

ISHARES INC

72.5M$3.9B3.7%$43.69+20.22%
26 qtrssince 2018-Q4
Increased
60
VVVV
ETF

VANGUARD INDEX FDS

12.7M$3.3B3.1%$142.02+77.98%
26 qtrssince 2018-Q4
Decreased
0
SPDWSPDW
ETF

SPDR INDEX SHS FDS

86.6M$3.2B3.0%$27.50+26.05%
26 qtrssince 2018-Q4
Increased
67

APPLE INC

10.2M$2.3B2.1%$87.40+152.61%
26 qtrssince 2018-Q4
Decreased
0
VOVO
ETF

VANGUARD INDEX FDS

8.2M$2.1B2.0%$35.22+80.24%
26 qtrssince 2018-Q4
Increased
51
VCITVCIT
ETF

VANGUARD SCOTTSDALE FDS

25M$2B1.9%$65.50+16.20%
26 qtrssince 2018-Q4
Increased
51
SPYMSPYM
ETF

SPDR SERIES TRUST

30.8M$2B1.9%$43.41+48.96%
26 qtrssince 2018-Q4
Increased
51
SCHXSCHX
ETF

SCHWAB STRATEGIC TR

82.7M$1.8B1.7%$13.13+65.73%
26 qtrssince 2018-Q4
Increased
50
VTIVTI
ETF

VANGUARD INDEX FDS

6.5M$1.8B1.7%$163.31+65.43%
26 qtrssince 2018-Q4
Decreased
0
SPYSPY
Unit

STATE STR SPDR S&P 500 ETF T

3M$1.7B1.6%$352.54+56.08%
26 qtrssince 2018-Q4
Increased
51

BERKSHIRE HATHAWAY INC DEL

2.8M$1.5B1.4%$219.43+142.71%
26 qtrssince 2018-Q4
Increased
51
XLREXLRE
ETF

SELECT SECTOR SPDR TR

34.5M$1.4B1.4%$35.34+12.49%
26 qtrssince 2018-Q4
Increased
54
MUBMUB
ETF

ISHARES TR

13.1M$1.4B1.3%$97.09+3.79%
26 qtrssince 2018-Q4
Decreased
0
SPSBSPSB
ETF

SPDR SERIES TRUST

43.2M$1.3B1.2%$26.15+7.73%
23 qtrssince 2019-Q3
Increased
54
VTEBVTEB
ETF

VANGUARD MUN BD FDS

26.1M$1.3B1.2%$45.39+4.20%
26 qtrssince 2018-Q4
Increased
52
VNQVNQ
ETF

VANGUARD INDEX FDS

14.2M$1.3B1.2%$68.80+25.46%
26 qtrssince 2018-Q4
Decreased
0
$106.4B
AUM
3,452
Positions
Q1 2025
Filing
HI score · 5.0/5
Quarterly 13F Value Change
-28%Q4'23$53.9B+67%Q1'24$90.2B+4%Q2'24$93.7B+8%Q3'24$101B+2%Q4'24$102.8B+3%Q1'25$106.4B
Activity profile
$ moved · Q1'25
New2%Increased79%Decreased18%Exited1%
Composition
Equity vs derivatives
Equity100%Puts0%Calls0%
Holding period
Avg 3.9 years
<1Q4%1-4Q12%1-2Y11%2Y+73%

Creative Planning manages $106.4B across 3452 positions as of Q1 2025. Top holdings: IVV (11.5%), BND (7.5%), VEA (6.6%). Fund DNA: Balanced Allocator. HoldingsIntel Score: 5/5.0.

Q1 2025 Summary

Active quarter - 213 new positions, 343 exits, 2151 increased. Top move: BND (INCREASED, conviction 67). Portfolio: $106.4B across 3452 positions.

Top holdings by portfolio weight

Total AUM$106B
IVV11.53%
BND7.50%
VEA6.61%
SPMD3.86%
IEMG3.68%
VV3.06%
SPDW2.97%
AAPL2.13%
VO2.00%
VCIT1.92%
Other1.91%

Portfolio allocation by GICS sector

Sectors11
Unknown80.21%
Technology6.29%
Financial Services3.89%
Consumer Cyclical1.87%
Healthcare1.84%
Communication Services1.49%
Industrials1.47%
Consumer Defensive1.21%
Energy0.75%
Utilities0.42%
Other0.58%

Behavioral investing profile

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Balanced Allocator- primarily Unknown
Compare DNA across all funds
7-dimension, SEC 13F-derived research score
Elite(5.0 / 5.0)
Holdings P&L53
Conviction41
Concentration63
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Position Outcomes

Best and worst performing positions by estimated return

Cost basis estimates based on full filing history using quarter-end prices. Actual transaction prices are not disclosed in 13F filings.

Similar Funds

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Accumulation Streaks

Positions with 2+ consecutive quarters of increases - persistent directional conviction.

Security
7Q
ADTADTADT INC DEL
Q4 2024 → Q2 2026+957,917 shares+$6.2M
7Q
TTAT&T INC
Q4 2024 → Q2 2026+755,202 shares+$13.6M
7Q
ATENATENA10 NETWORKS INC
Q4 2024 → Q2 2026+139,110 shares+$5.4M
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Data sourced from SEC EDGAR 13F filings. Not financial advice. Full disclaimer

Verify source filings on SEC EDGAR

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