Creative PlanningCreative Planning

Institutional investor · Portfolio as of Q1 2025

SEC EDGAR SourceSEC Filings

Top Holdings3,452 positions

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Activity:
Stock
Shares
Value
Weight
Avg Buy
Est. P&L
Held
Conviction
IVVIVV
ETF

ISHARES CORE S&P 500 ETF

21.8M$12.3B11.5%$328.04+68.50%
26 qtrssince 2018-Q4
Increased
62
BNDBND
ETF

VANGUARD TOTAL BOND MARKET

108.6M$8B7.5%$68.19+1.86%
26 qtrssince 2018-Q4
Increased
67
VEAVEA
ETF

VANGUARD FTSE DEVELOPED ETF

138.3M$7B6.6%$36.68+35.63%
26 qtrssince 2018-Q4
Decreased
0
SPMDSPMD
ETF

SPDR PORTFOLIO S&P 400 MID C

80.1M$4.1B3.9%$40.37+25.05%
26 qtrssince 2018-Q4
Increased
61
IEMGIEMG
ETF

ISHARES CORE MSCI EMERGING

72.5M$3.9B3.7%$43.69+20.22%
26 qtrssince 2018-Q4
Increased
60
VVVV
ETF

VANGUARD LARGE-CAP ETF

12.7M$3.3B3.1%$143.54+76.49%
26 qtrssince 2018-Q4
Decreased
0
SPDWSPDW
ETF

SPDR INDEX SHS FDS

86.6M$3.2B3.0%$28.02+26.58%
26 qtrssince 2018-Q4
Increased
67

APPLE INC

10.2M$2.3B2.1%$122.86+79.69%
26 qtrssince 2018-Q4
Decreased
0
VOVO
ETF

VANGUARD MID-CAP ETF

8.2M$2.1B2.0%$35.22+80.24%
26 qtrssince 2018-Q4
Increased
51
VCITVCIT
ETF

VANGUARD INT-TERM CORPORATE

25M$2B1.9%$66.05+16.20%
26 qtrssince 2018-Q4
Increased
51
SPYMSPYM
ETF

SPDR PORTFOLIO S&P 500 ETF

30.8M$2B1.9%$43.97+47.36%
26 qtrssince 2018-Q4
Increased
51
SCHXSCHX
ETF

SCHWAB US LARGE-CAP ETF

82.7M$1.8B1.7%$20.02+8.72%
26 qtrssince 2018-Q4
Increased
50
VTIVTI
ETF

VANGUARD TOTAL STOCK MARKET VIPERS

6.5M$1.8B1.7%$167.08+62.24%
26 qtrssince 2018-Q4
Decreased
0
SPYSPY
Unit

STATE STREET SPDR S&P 500 ETF TRUST CL USD INC

3M$1.7B1.6%$355.72+54.86%
26 qtrssince 2018-Q4
Increased
51

BERKSHIRE HATHAWAY INC-CL B

2.8M$1.5B1.4%$217.47+142.02%
26 qtrssince 2018-Q4
Increased
51
XLREXLRE
ETF

REAL ESTATE SELECT SECTOR SPDR FUND ETF

34.5M$1.4B1.4%$36.02+11.86%
26 qtrssince 2018-Q4
Increased
54
MUBMUB
ETF

ISHARES NATIONAL MUNI BOND E

13.1M$1.4B1.3%$97.09+3.79%
26 qtrssince 2018-Q4
Decreased
0
SPSBSPSB
ETF

SPDR SERIES TRUST

43.2M$1.3B1.2%$26.34+7.73%
23 qtrssince 2019-Q3
Increased
54
VTEBVTEB
ETF

VANGUARD TAX-EXEMPT BOND ETF

26.1M$1.3B1.2%$45.39+4.20%
26 qtrssince 2018-Q4
Increased
52
VNQVNQ
ETF

VANGUARD REAL ESTATE ETF ETF

14.2M$1.3B1.2%$70.15+24.30%
26 qtrssince 2018-Q4
Decreased
0
$106.4B
AUM
3,452
Positions
Q1 2025
Filing
Rating · 5.0
Quarterly Portfolio Change
-28%Q4'23$53.9B+67%Q1'24$90.2B+4%Q2'24$93.6B+8%Q3'24$101B+2%Q4'24$102.8B+3%Q1'25$106.3B
Activity profile
$ moved · Q1'25
New2%Increased79%Decreased18%Exited1%
Composition
Equity vs derivatives
Equity100%Puts0%Calls0%
Holding period
Avg 3.9 years
<1Q4%1-4Q12%1-2Y11%2Y+73%

Creative Planning manages $106.4B across 3452 positions as of Q1 2025. Top holdings: IVV (11.5%), BND (7.5%), VEA (6.6%). Fund DNA: Balanced Allocator. HoldingsIntel Rating: 5/5.0.

Q1 2025 Summary

Active quarter - 212 new positions, 342 exits, 2149 increased. Top move: BND (INCREASED, conviction 67). Portfolio: $106.4B across 3452 positions.

Top holdings by portfolio weight

Total AUM$106B
IVV11.53%
BND7.50%
VEA6.61%
SPMD3.86%
IEMG3.68%
VV3.06%
SPDW2.97%
AAPL2.13%
VO2.00%
VCIT1.92%
Other1.91%

Portfolio allocation by GICS sector

Sectors11
Unknown80.20%
Technology6.29%
Financial Services3.89%
Consumer Cyclical1.87%
Healthcare1.84%
Communication Services1.49%
Industrials1.47%
Consumer Defensive1.21%
Energy0.75%
Utilities0.42%
Other0.58%

Behavioral investing profile

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Balanced Allocator- primarily Unknown
Compare DNA across all funds
7-dimension quality assessment
Elite(5.0 / 5.0)
Track Record60
Conviction43
Concentration63
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Position Outcomes

Best and worst performing positions by estimated return

Cost basis estimates based on full filing history using quarter-end prices. Actual transaction prices are not disclosed in 13F filings.

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Data sourced from SEC EDGAR 13F filings. Not financial advice. Full disclaimer

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