Creative PlanningCreative Planning

Institutional investor · Portfolio as of Q2 2025

Top Holdings3,678 positions

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Activity:
IVVIVV
ETF

ISHARES CORE S&P 500 ETF

22.2M$13.8B11.8%$330.80+84.94%
27 qtrssince 2018-Q4
Increased
63
BNDBND
ETF

VANGUARD TOTAL BOND MARKET

114.9M$8.5B7.2%$68.31+2.94%
27 qtrssince 2018-Q4
Increased
66
VEAVEA
ETF

VANGUARD FTSE DEVELOPED ETF

132.1M$7.5B6.4%$36.34+52.10%
27 qtrssince 2018-Q4
Decreased
0
SPMDSPMD
ETF

SPDR SER TR

83.1M$4.5B3.9%$40.49+32.06%
27 qtrssince 2018-Q4
Increased
61
IEMGIEMG
ETF

ISHARES CORE MSCI EMERGING

73.2M$4.4B3.8%$43.84+33.95%
27 qtrssince 2018-Q4
Increased
59
SPDWSPDW
ETF

SPDR PORTFOLIO DEVELOPED WOR

99.6M$4B3.4%$29.03+35.08%
27 qtrssince 2018-Q4
Increased
67
VVVV
ETF

VANGUARD LARGE-CAP ETF

12.6M$3.6B3.1%$142.02+98.14%
27 qtrssince 2018-Q4
Decreased
0
VOVO
ETF

VANGUARD MID-CAP ETF

8.4M$2.4B2.0%$36.00+91.53%
27 qtrssince 2018-Q4
Increased
56
SPYMSPYM
ETF

SPDR PORTFOLIO S&P 500 ETF

31.1M$2.3B1.9%$43.70+64.05%
27 qtrssince 2018-Q4
Increased
51
VCITVCIT
ETF

VANGUARD INT-TERM CORPORATE

25.5M$2.1B1.8%$65.75+18.79%
27 qtrssince 2018-Q4
Increased
51

APPLE INC

10.2M$2.1B1.8%$87.40+133.63%
27 qtrssince 2018-Q4
Decreased
0
SCHXSCHX
ETF

SCHWAB US LARGE-CAP ETF

81.6M$2B1.7%$13.13+83.99%
27 qtrssince 2018-Q4
Decreased
0
VTIVTI
ETF

VANGUARD TOTAL STOCK MKT ETF

6.4M$1.9B1.6%$163.31+83.50%
27 qtrssince 2018-Q4
Decreased
0
SPYSPY
Unit

SPDR S&P 500 ETF TRUST

2.9M$1.8B1.5%$352.54+72.90%
27 qtrssince 2018-Q4
Decreased
0
XLREXLRE
ETF

REAL ESTATE SELECT SECT SPDR

37.4M$1.5B1.3%$35.68+11.28%
27 qtrssince 2018-Q4
Increased
55
AVDVAVDV
ETF

AMERICAN CENTY ETF TR

18.4M$1.5B1.2%$62.91+21.76%
19 qtrssince 2020-Q4
Increased
62

MICROSOFT CORP

2.9M$1.5B1.2%$227.02+116.96%
27 qtrssince 2018-Q4
Increased
53

NVIDIA CORPORATION

9.1M$1.4B1.2%$58.17+170.94%
27 qtrssince 2018-Q4
Decreased
0
SPSBSPSB
ETF

SPDR PORT SHRT TRM CORP BND

45.4M$1.4B1.2%$26.26+8.85%
24 qtrssince 2019-Q3
Increased
53
IDEVIDEV
ETF

ISHARES CORE MSCI DEV MKTS

18M$1.4B1.2%$47.72+55.97%
22 qtrssince 2020-Q1
Increased
51
$117.1B
AUM
3,678
Positions
Q2 2025
Filing
HI score · 5.0/5
Quarterly 13F Value Change
+67%Q1'24$90.2B+4%Q2'24$93.6B+8%Q3'24$101B+2%Q4'24$102.8B+3%Q1'25$106.3B+10%Q2'25$117.1B
Activity profile
$ moved · Q2'25
New1%Increased71%Decreased27%Exited0%
Composition
Equity vs derivatives
Equity100%Puts0%Calls0%
Holding period
Avg 3.9 years
<1Q5%1-4Q12%1-2Y11%2Y+72%

Creative Planning manages $117.1B across 3678 positions as of Q2 2025. Top holdings: IVV (11.8%), BND (7.2%), VEA (6.4%). Fund DNA: Balanced Allocator. HoldingsIntel Score: 5/5.0.

Q2 2025 Summary

Active quarter - 319 new positions, 149 exits, 1945 increased. Top move: SPDW (INCREASED, conviction 67). Portfolio: $117.1B across 3678 positions.

Top holdings by portfolio weight

Total AUM$117B
IVV11.79%
BND7.22%
VEA6.43%
SPMD3.86%
IEMG3.75%
SPDW3.45%
VV3.07%
VO2.01%
SPYM1.93%
VCIT1.81%
Other1.78%

Portfolio allocation by GICS sector

Sectors11
Unknown79.57%
Technology6.97%
Financial Services3.69%
Consumer Cyclical1.92%
Communication Services1.73%
Healthcare1.67%
Industrials1.59%
Consumer Defensive1.17%
Energy0.67%
Utilities0.42%
Other0.60%

Behavioral investing profile

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Balanced Allocator- primarily Unknown
Compare DNA across all funds
7-dimension, SEC 13F-derived research score
Elite(5.0 / 5.0)
Holdings P&L54
Conviction41
Concentration63
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Position Outcomes

Best and worst performing positions by estimated return

Cost basis estimates based on full filing history using quarter-end prices. Actual transaction prices are not disclosed in 13F filings.

Similar Funds

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Accumulation Streaks

Positions with 2+ consecutive quarters of increases - persistent directional conviction.

Security
7Q
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Q4 2024 → Q2 2026+957,917 shares+$6.2M
7Q
TTAT&T INC
Q4 2024 → Q2 2026+755,202 shares+$13.6M
7Q
ATENATENA10 NETWORKS INC
Q4 2024 → Q2 2026+139,110 shares+$5.4M
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Data sourced from SEC EDGAR 13F filings. Not financial advice. Full disclaimer

Verify source filings on SEC EDGAR

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