Creative Planning
Institutional investor · Portfolio as of Q2 2025
Top Holdings3,678 positions
Stock | Shares | Value | Weight | Avg Buy | Est. P&L | Held | Conviction |
|---|---|---|---|---|---|---|---|
ISHARES CORE S&P 500 ETF | 22.2M | $13.8B | 11.8% | $333.15 | +84.13% | 27 qtrssince 2018-Q4 | Increased 63 |
VANGUARD TOTAL BOND MARKET | 114.9M | $8.5B | 7.2% | $68.31 | +2.94% | 27 qtrssince 2018-Q4 | Increased 66 |
VANGUARD FTSE DEVELOPED ETF | 132.1M | $7.5B | 6.4% | $36.68 | +51.63% | 27 qtrssince 2018-Q4 | Decreased 0 |
SPDR PORTFOLIO S&P 400 MID C | 83.1M | $4.5B | 3.9% | $40.85 | +32.15% | 27 qtrssince 2018-Q4 | Increased 61 |
ISHARES CORE MSCI EMERGING | 73.2M | $4.4B | 3.8% | $43.84 | +33.95% | 27 qtrssince 2018-Q4 | Increased 59 |
SPDR INDEX SHS FDS | 99.6M | $4B | 3.4% | $29.54 | +34.25% | 27 qtrssince 2018-Q4 | Increased 67 |
VANGUARD LARGE-CAP ETF | 12.6M | $3.6B | 3.1% | $143.54 | +96.59% | 27 qtrssince 2018-Q4 | Decreased 0 |
VANGUARD MID-CAP ETF | 8.4M | $2.4B | 2.0% | $36.00 | +91.53% | 27 qtrssince 2018-Q4 | Increased 56 |
SPDR PORTFOLIO S&P 500 ETF | 31.1M | $2.3B | 1.9% | $44.25 | +62.45% | 27 qtrssince 2018-Q4 | Increased 51 |
VANGUARD INT-TERM CORPORATE | 25.5M | $2.1B | 1.8% | $66.30 | +18.79% | 27 qtrssince 2018-Q4 | Increased 51 |
APPLE INC | 10.2M | $2.1B | 1.8% | $122.86 | +66.19% | 27 qtrssince 2018-Q4 | Decreased 0 |
SCHWAB US LARGE-CAP ETF | 81.6M | $2B | 1.7% | $20.02 | +20.81% | 27 qtrssince 2018-Q4 | Decreased 0 |
VANGUARD TOTAL STOCK MARKET VIPERS | 6.4M | $1.9B | 1.6% | $167.08 | +79.98% | 27 qtrssince 2018-Q4 | Decreased 0 |
STATE STREET SPDR S&P 500 ETF TRUST CL USD INC | 2.9M | $1.8B | 1.5% | $355.72 | +71.88% | 27 qtrssince 2018-Q4 | Decreased 0 |
REAL ESTATE SELECT SECTOR SPDR FUND ETF | 37.4M | $1.5B | 1.3% | $36.35 | +11.05% | 27 qtrssince 2018-Q4 | Increased 55 |
AVANTIS INTL S/C VALUE ETF | 18.4M | $1.5B | 1.2% | $64.21 | +20.96% | 19 qtrssince 2020-Q4 | Increased 62 |
MICROSOFT CORP | 2.9M | $1.5B | 1.2% | $228.60 | +116.18% | 27 qtrssince 2018-Q4 | Increased 53 |
NVIDIA CORP | 9.1M | $1.4B | 1.2% | $118.16 | +33.49% | 27 qtrssince 2018-Q4 | Decreased 0 |
SPDR SERIES TRUST | 45.4M | $1.4B | 1.2% | $26.45 | +8.85% | 24 qtrssince 2019-Q3 | Increased 53 |
ISHARES CORE MSCI DEV MKTS | 18M | $1.4B | 1.2% | $47.72 | +55.97% | 22 qtrssince 2020-Q1 | Increased 51 |
Creative Planning manages $117.1B across 3678 positions as of Q2 2025. Top holdings: IVV (11.8%), BND (7.2%), VEA (6.4%). Fund DNA: Balanced Allocator. HoldingsIntel Rating: 5/5.0.
Active quarter - 320 new positions, 150 exits, 1942 increased. Top move: SPDW (INCREASED, conviction 67). Portfolio: $117.1B across 3678 positions.
Top holdings by portfolio weight
Portfolio allocation by GICS sector
Behavioral investing profile
Position Outcomes
Best and worst performing positions by estimated return
Top Winners
Top Losers
Cost basis estimates based on full filing history using quarter-end prices. Actual transaction prices are not disclosed in 13F filings.
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Data sourced from SEC EDGAR 13F filings. Not financial advice. Full disclaimer