Creative PlanningCreative Planning

Institutional investor · Portfolio as of Q4 2025

Top Holdings3,894 positions

Checking export access…
Activity:
IVVIVV
ETF

ISHARES TR

23M$15.7B11.3%$341.98+98.65%
29 qtrssince 2018-Q4
Increased
63
BNDBND
ETF

VANGUARD BD INDEX FDS

117.8M$8.7B6.2%$68.58+5.52%
29 qtrssince 2018-Q4
Decreased
0
VEAVEA
ETF

VANGUARD TAX-MANAGED FDS

124.2M$7.8B5.6%$36.34+70.30%
29 qtrssince 2018-Q4
Decreased
0
SPDWSPDW
ETF

SPDR INDEX SHS FDS

125.1M$5.6B4.0%$31.80+37.73%
29 qtrssince 2018-Q4
Increased
65
SPMDSPMD
ETF

SPDR SERIES TRUST

92.7M$5.4B3.8%$42.18+35.93%
29 qtrssince 2018-Q4
Increased
62
IEMGIEMG
ETF

ISHARES INC

76.3M$5.1B3.7%$44.71+50.72%
29 qtrssince 2018-Q4
Increased
59
VVVV
ETF

VANGUARD INDEX FDS

12.2M$3.8B2.8%$142.02+119.82%
29 qtrssince 2018-Q4
Decreased
0

APPLE INC

11.3M$3.1B2.2%$104.75+158.83%
29 qtrssince 2018-Q4
Increased
57
SPYMSPYM
ETF

SPDR SERIES TRUST

32.8M$2.6B1.9%$45.46+75.08%
29 qtrssince 2018-Q4
Increased
51
VOVO
ETF

VANGUARD INDEX FDS

8.4M$2.4B1.7%$36.36+98.14%
29 qtrssince 2018-Q4
Increased
51

NVIDIA CORPORATION

12.5M$2.3B1.7%$92.89+100.32%
29 qtrssince 2018-Q4
Increased
55
SCHXSCHX
ETF

SCHWAB STRATEGIC TR

83.8M$2.3B1.6%$13.64+96.28%
29 qtrssince 2018-Q4
Increased
52
VCITVCIT
ETF

VANGUARD SCOTTSDALE FDS

26.6M$2.2B1.6%$66.33+22.27%
29 qtrssince 2018-Q4
Increased
50
AVDVAVDV
ETF

AMERICAN CENTY ETF TR

22.6M$2.1B1.5%$67.75+36.08%
21 qtrssince 2020-Q4
Increased
55
26.1M$2.1B1.5%——
29 qtrssince 2018-Q4
Increased
81
SPYSPY
Unit

STATE STR SPDR S&P 500 ETF T

3M$2.1B1.5%$361.16+87.35%
29 qtrssince 2018-Q4
Increased
51
VTIVTI
ETF

VANGUARD INDEX FDS

6.1M$2B1.5%$163.31+103.56%
29 qtrssince 2018-Q4
Decreased
0
AVUVAVUV
ETF

AMERICAN CENTY ETF TR

18.8M$1.9B1.4%$86.53+16.74%
21 qtrssince 2020-Q4
Increased
56
XLREXLRE
ETF

SELECT SECTOR SPDR TR

44.5M$1.8B1.3%$36.37+8.33%
29 qtrssince 2018-Q4
Increased
55
DFASDFAS
ETF

DIMENSIONAL ETF TRUST

24.8M$1.7B1.2%$59.09+16.98%
19 qtrssince 2021-Q2
Increased
55
$139.7B
AUM
3,894
Positions
Q4 2025
Filing
HI score · 5.0/5
Quarterly 13F Value Change
+8%Q3'24$101B+2%Q4'24$102.8B+3%Q1'25$106.3B+10%Q2'25$117.1B+12%Q3'25$130.9B+7%Q4'25$139.7B
Activity profile
$ moved · Q4'25
New1%Increased81%Decreased16%Exited1%
Composition
Equity vs derivatives
Equity100%Puts0%Calls0%
Holding period
Avg 4.2 years
<1Q4%1-4Q9%1-2Y14%2Y+73%

Creative Planning manages $139.7B across 3894 positions as of Q4 2025. Top holdings: IVV (11.3%), BND (6.2%), VEA (5.6%). Fund DNA: Balanced Allocator. HoldingsIntel Score: 5/5.0.

Q4 2025 Summary

Active quarter - 244 new positions, 181 exits, 2455 increased. Top move: SPDW (INCREASED, conviction 65). Portfolio: $139.7B across 3894 positions.

Top holdings by portfolio weight

Total AUM$140B
IVV11.27%
BND6.24%
VEA5.55%
SPDW3.98%
SPMD3.84%
IEMG3.67%
VV2.75%
AAPL2.20%
SPYM1.88%
VO1.75%
Other1.68%

Portfolio allocation by GICS sector

Sectors11
Unknown75.98%
Technology8.53%
Financial Services3.95%
Consumer Cyclical2.21%
Healthcare2.13%
Communication Services2.03%
Industrials1.90%
Consumer Defensive1.18%
Energy0.75%
Utilities0.48%
Other0.85%

Behavioral investing profile

Checking access…
Balanced Allocator- primarily Unknown
Compare DNA across all funds
7-dimension, SEC 13F-derived research score
Elite(5.0 / 5.0)
Holdings P&L53
Conviction41
Concentration63
Checking access…

Position Outcomes

Best and worst performing positions by estimated return

Cost basis estimates based on full filing history using quarter-end prices. Actual transaction prices are not disclosed in 13F filings.

Similar Funds

Funds with similar investing DNA

Accumulation Streaks

Positions with 2+ consecutive quarters of increases - persistent directional conviction.

Security
7Q
ADTADTADT INC DEL
Q4 2024 → Q2 2026+957,917 shares+$6.2M
7Q
TTAT&T INC
Q4 2024 → Q2 2026+755,202 shares+$13.6M
7Q
ATENATENA10 NETWORKS INC
Q4 2024 → Q2 2026+139,110 shares+$5.4M
Checking access…

Data sourced from SEC EDGAR 13F filings. Not financial advice. Full disclaimer

Verify source filings on SEC EDGAR

Analytics tracking helps us improve the product. Essential functions stay on either way. How analytics data is used