Creative Planning
Institutional investor · Portfolio as of Q3 2025
Top Holdings3,909 positions
Stock | Shares | Value | Weight | Avg Buy | Est. P&L | Held | Conviction |
|---|---|---|---|---|---|---|---|
ISHARES CORE S&P 500 ETF | 22.7M | $15.2B | 11.6% | $340.52 | +95.12% | 28 qtrssince 2018-Q4 | Increased 63 |
VANGUARD TOTAL BOND MARKET | 124.9M | $9.3B | 7.1% | $68.58 | +4.58% | 28 qtrssince 2018-Q4 | Increased 68 |
VANGUARD FTSE DEVELOPED ETF | 128.1M | $7.7B | 5.9% | $36.68 | +60.08% | 28 qtrssince 2018-Q4 | Decreased 0 |
SPDR PORTFOLIO S&P 400 MID C | 88M | $5B | 3.8% | $41.74 | +36.31% | 28 qtrssince 2018-Q4 | Increased 62 |
ISHARES CORE MSCI EMERGING | 75.1M | $5B | 3.8% | $44.36 | +45.59% | 28 qtrssince 2018-Q4 | Increased 60 |
SPDR INDEX SHS FDS | 112.8M | $4.8B | 3.7% | $30.98 | +35.22% | 28 qtrssince 2018-Q4 | Increased 66 |
VANGUARD LARGE-CAP ETF | 12.4M | $3.8B | 2.9% | $143.54 | +113.19% | 28 qtrssince 2018-Q4 | Decreased 0 |
APPLE INC | 10.9M | $2.8B | 2.1% | $131.39 | +93.08% | 28 qtrssince 2018-Q4 | Increased 59 |
SPDR PORTFOLIO S&P 500 ETF | 32M | $2.5B | 1.9% | $45.19 | +72.27% | 28 qtrssince 2018-Q4 | Increased 52 |
VANGUARD MID-CAP ETF | 8.3M | $2.4B | 1.9% | $36.00 | +101.76% | 28 qtrssince 2018-Q4 | Decreased 0 |
VANGUARD INT-TERM CORPORATE | 26.4M | $2.2B | 1.7% | $66.81 | +21.01% | 28 qtrssince 2018-Q4 | Increased 52 |
NVIDIA CORP | 11.5M | $2.1B | 1.6% | $131.12 | +38.68% | 28 qtrssince 2018-Q4 | Increased 62 |
SCHWAB US LARGE-CAP ETF | 80.7M | $2.1B | 1.6% | $20.02 | +30.80% | 28 qtrssince 2018-Q4 | Decreased 0 |
VANGUARD TOTAL STOCK MARKET VIPERS | 6.2M | $2B | 1.6% | $167.08 | +95.21% | 28 qtrssince 2018-Q4 | Decreased 0 |
STATE STREET SPDR S&P 500 ETF TRUST CL USD INC | 3M | $2B | 1.5% | $361.15 | +83.23% | 28 qtrssince 2018-Q4 | Increased 51 |
AVANTIS INTL S/C VALUE ETF | 20.6M | $1.8B | 1.4% | $66.74 | +31.15% | 20 qtrssince 2020-Q4 | Increased 56 |
MICROSOFT CORP | 3.3M | $1.7B | 1.3% | $265.16 | +93.71% | 28 qtrssince 2018-Q4 | Increased 58 |
REAL ESTATE SELECT SECTOR SPDR FUND ETF | 40.7M | $1.7B | 1.3% | $36.77 | +12.88% | 28 qtrssince 2018-Q4 | Increased 55 |
AVANTIS US SMALL CAP VALUE | 16.8M | $1.7B | 1.3% | $85.62 | +16.15% | 20 qtrssince 2020-Q4 | Increased 58 |
DIMENSIONAL US SMALL CAP ETF | 22.7M | $1.6B | 1.2% | $58.56 | +16.33% | 18 qtrssince 2021-Q2 | Increased 56 |
Creative Planning manages $130.9B across 3909 positions as of Q3 2025. Top holdings: IVV (11.6%), BND (7.1%), VEA (5.9%). Fund DNA: Balanced Allocator. HoldingsIntel Rating: 5/5.0.
Active quarter - 334 new positions, 117 exits, 2584 increased. Top move: BND (INCREASED, conviction 68). Portfolio: $130.9B across 3909 positions.
Top holdings by portfolio weight
Portfolio allocation by GICS sector
Behavioral investing profile
Position Outcomes
Best and worst performing positions by estimated return
Top Winners
Top Losers
Cost basis estimates based on full filing history using quarter-end prices. Actual transaction prices are not disclosed in 13F filings.
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Data sourced from SEC EDGAR 13F filings. Not financial advice. Full disclaimer